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Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor

08/26/2025 | John Watson -- Column: Elementary, Mr. Watson
I’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.

Inventing the Future: An Interview with Dr. Ed Schweitzer

08/20/2025 | Barry Matties, I-Connect007
Dr. Edmund O. Schweitzer III, founder of Schweitzer Engineering Laboratories (SEL), has a corner office in the company’s world headquarters in Pullman, Washington. Forty-two years after his SEL-21—the first microprocessor-based digital protective relay—ushered in a new era of power-system protection, he has forever changed the way the world safeguards its electric grids. In this three-hour conversation, Dr. Schweitzer reveals that he remains excited to get to work each day, unpacking the “better, cheaper, faster, simpler” mantra that’s still driving SEL’s innovation, and the culture glue that keeps more than 7,000 employee-owners rowing in unison.

AT&S Launches HiPower 5.0 Research Project for Smart Electric Transport

08/19/2025 | AT&S
Austria’s leading microelectronics manufacturer AT&S is participating as a strategic partner in the EU research project HiPower 5.0, which will develop new solutions for semiconductor integration and control systems for highly compact and smart electric drive components.

It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have

08/11/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.

Summer Vacation at AT&S: Welcome to World of Experience

08/06/2025 | AT&S
Welcome to the cool world of microelectronics. At AT&S, high-quality IC substrates and printed circuit boards are produced for prominent customers from the high-tech world, which have essential functions in smartphones, smartwatches and laptops and are also indispensable in airplanes, electric cars, satellites and many applications of digital life.
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