-
- News
- Books
Featured Books
- smt007 Magazine
Latest Issues
Current IssueSpotlight on India
We invite you on a virtual tour of India’s thriving ecosystem, guided by the Global Electronics Association’s India office staff, who share their insights into the region’s growth and opportunities.
Supply Chain Strategies
A successful brand is built on strong customer relationships—anchored by a well-orchestrated supply chain at its core. This month, we look at how managing your supply chain directly influences customer perception.
What's Your Sweet Spot?
Are you in a niche that’s growing or shrinking? Is it time to reassess and refocus? We spotlight companies thriving by redefining or reinforcing their niche. What are their insights?
- Articles
- Columns
- Links
- Media kit
||| MENU - smt007 Magazine
Promotion Enhances Altus Group’s Support Across the North
May 16, 2025 | Altus GroupEstimated reading time: 2 minutes

Altus Group, a leading distributor of capital equipment in the UK and Ireland, has promoted Steve Leake to Sales Engineer, strengthening the company's technical sales capabilities across north England.
The new role builds on Steve’s four years of experience with Altus as an Application and Service Engineer. During this time, he has worked closely with customers post-installation, delivering training, conducting maintenance, and providing on-site technical support. He has also played a significant role in pre-sales activity, carrying out equipment demonstrations and sample validations to help identify the right solutions for customer applications.
Steve recently completed a Bachelor’s degree in Engineering from the Open University, adding to his strong technical foundations. In his new role, he will combine account management with dedicated pre-sales support, offering a technically informed approach that aligns with Altus’ commitment to support excellence.
Joe Booth, CEO at Altus Group, said: "I am delighted for Steve to move into this new role and one in which I think he will have great success. Steve has a great communication style with customers, leveraging presentation and coaching skills from his background in teaching. He is also a fast learner with a strong real-life understanding of the solutions we support from his experience working with them in the field. Our sales approach is technical and consideration-based, and our customers appreciate having a trusted technical soundboard in their projects, which is something Steve might do better than many in the industry, given his background and technical knowledge. I'm looking forward to Steve getting underway and celebrating his first successful implementation."
Steve will serve as a key point of contact for new and existing customers in the north, ensuring a consistent and high-quality pre-sales experience, from consultation to application validation.
Steve Leake said: "I am excited about this new role and step in my career. I am under no illusion that it won't come with its own learning curve, but I have a great team around me to learn from and support in developing my skills. I believe we have the best range of suppliers and processes of any of our peers. The largest and most knowledgeable after-sales team in the market, and both of these aspects speak for themselves when our customers are looking for partners. Hopefully, my enthusiasm and energy can help us spread the word and will result in even more new and returning customers."
With his strong technical background and customer-focused approach, Steve's move into sales engineering aligns perfectly with Altus Group's 'Focused on support excellence' mantra, which guides every customer interaction from first contact to after-sales support.
Testimonial
"We’re proud to call I-Connect007 a trusted partner. Their innovative approach and industry insight made our podcast collaboration a success by connecting us with the right audience and delivering real results."
Julia McCaffrey - NCAB GroupSuggested Items
It’s Only Common Sense: Storytelling That Sells—Stop Pitching, Start Painting Pictures
09/15/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet me tell you something that most salespeople — even the ones flashing Rolexes and bragging about crushing their quotas—still haven’t figured out: Facts don’t close deals, stories do. People file away facts while they feel stories. Facts tickle the brain, but stories punch the heart, and it’s the heart that signs the check every time.
It's Only Common Sense: Leveraging AI in Your Sales Strategy
09/01/2025 | Dan Beaulieu -- Column: It's Only Common SenseLet’s get one thing straight: AI isn’t here to replace you; it’s here to make you smarter and faster. Every time a new tool shows up, half the sales floor panics: “They’re going to automate us out of a job!” This is shouted while doomscrolling LinkedIn. Relax. Sales is still, and will always be, about human connection, trust, and delivering value. However, if you’re not using AI to your advantage, you’re handing your competitors a loaded gun and asking them to shoot first.
Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
COVID, Tough Sales, and What Made Me a Better Salesperson
08/12/2025 | Daniel Beauvois, The Component StoreBefore 2020, we approached sales differently. A persistent, gritty salesperson could approach businesses daily without an appointment. They would often be turned away, but sometimes, they would be given a shot. Then, in March 2020, the COVID-19 pandemic became official, and things started to shut down. When we finally came back, everything had changed, creating an impenetrable barrier for outside salespeople.
Indium Corporation Promotes Two Leaders in EMEA (Europe, Middle East, and Africa) Markets
08/05/2025 | Indium CorporationWith its commitment to innovation and growth through employee development, Indium Corporation today announced the promotions of Andy Seager to Associate Director, Continental Sales (EMEA), and Karthik Vijay to Senior Technical Manager (EMEA). These advancements reflect their contributions to the company’s continued innovative efforts with customers across Europe, the Middle East, and Africa (EMEA).