It’s Only Common Sense: We Have Met the Enemy, and It’s Us
Dan’s Biz Bookshelf: ‘Super Performance: 8 Strategies to Reach Full Potential’
Happy’s Tech Talk #45: Designing the Smart Factory 
Global NEV Sales Top 4 Million in 1Q25; BYD Remains Dual Leader, Xiaomi Enters Top 10 in BEV Segment
May 21, 2025 | TrendForceEstimated reading time: 2 minutes
TrendForce’s latest reports reveal that global NEV sales—including BEVs, PHEVs, and FCEVs—reached 4.02 million units in the first quarter of 2025, marking a 39% YoY increase. NEVs accounted for 18.4% of total global auto sales for the quarter.
BEV sales grew 45% YoY to reach 2.67 million units
BYD brand maintained its lead over Telsa in BEV sales during 1Q25, claiming the top spot with a 15.4% market share, while Telsa followed with 12.6%. Geely ranked third (including Geely and its Galaxy series), driven by continued momentum from the late-2024 launch of the Galaxy E5 and Xingyuan models, along with solid performance from the budget-friendly Panda Mini. Geely’s BEV sales surged 443% YoY.
XPeng ranked sixth, with nearly half of its Q1 deliveries coming from the affordable Mona M03. Xiaomi made a notable debut in the rankings, reaching eighth place with a single model.
Among non-Chinese automakers, Volkswagen came in fifth, with sales rising 41% YoY. Strong growth in Western Europe helped offset a sharp decline in China. In April, Volkswagen launched its “In China, For China” strategy in partnership with Xpeng and FAW to accelerate China-targeted model development and recover local market share.
BMW secured seventh place, though its performance in China lagged, making European sales essential for stability. Hyundai ranked tenth, with growth driven by the US and European markets. As it begins production at its EV plant in the US, Hyundai is stepping up local investment to mitigate the impact of tariffs.
PHEV sales total 1.35 million units, up 28% YoY
BYD brand led the PHEV market with a commanding 38.7% market share. Geely rose to third place, thanks to a 61% QoQ and 158% YoY increase in sales from its Galaxy lineup. However, not all Chinese brands fared equally. AITO, backed by Huawei’s Harmony lntelligent Mobility Alliance(HIMA), dropped to seventh place with a 47% YoY sales decline. The brand’s differentiation has weakened following Huawei’s launch of additional HIMA-based models (Zhijie, Xiangjie, Zunjie) with multiple carmakers. Deepal and Lynk & Co both fell out of the top 10, with Lynk & Co seeing a 25% YoY sales contraction.
TrendForce forecasts 2025 global NEV sales to reach 19.47 million units, up 19.6% YoY. While 1Q25 results were solid, the tariff uncertainties introduced by the US cast a shadow over the global economic outlook. Tariff-driven economic downturns—especially in high-impact markets—could weigh heavily on automotive sales, with higher-priced EVs being particularly vulnerable.
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
The Marketing Minute: Same Trade Show, Stronger Story
01/14/2026 | Brittany Martin -- Column: The Marketing MinuteEvery year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?
Razor-sharp Focus: Jeff Barth Built JWB Through Focus, Trust, and Innovation
01/06/2026 | Brittany Martin, Community MagazineFor Jeff Barth, entrepreneurship has always come naturally. He grew up in the Midwest, always looking for the next challenge—from setting up lemonade stands to mowing lawns and shoveling snow for neighbors. “I’ve always loved the game of business,” says Jeff, now president of JWB Manufacturing, “by challenging myself, learning new skills, and building relationships that help everyone grow.”
It’s Only Common Sense: Stop Talking About Teamwork and Start Paying for It
12/29/2025 | Dan Beaulieu -- Column: It's Only Common SenseCompanies love to talk about teamwork. They slap it on posters, paint it on walls, and preach it in meetings. They say, “We win together” and “There’s no ‘I’ in team.” But in handing out bonuses, promotions, or praise, they reward individual numbers, not collective effort. You can’t preach collaboration while paying for competition or tell people to work together, then build a system that rewards them for protecting their turf. That’s not a culture; it’s a contradiction.
Axion Raises $37M Series B to Power the Future of American Manufacturing
12/16/2025 | PRNewswireAxion, the pioneering AI platform for manufacturing product quality, announced a $37 million Series B funding round led by Salesforce Ventures with participation from Bessemer Venture Partners, Schneider Electric Ventures, and other existing investors.
Your 2026 Business Playbook: Step 4: 2025 Operations and Quality Review: Fix What Slowed You Down
12/15/2025 | Dan Beaulieu, D.B. Management GroupLet’s have a grown-up conversation: You can build the best strategy in the world, pick brilliant target accounts, and forecast with precision. But if your operations and quality don’t back it up, none of it matters. Eventually, every PCB shop learns that you can’t sell your way out of operational chaos,