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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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Global NEV Sales Top 4 Million in 1Q25; BYD Remains Dual Leader, Xiaomi Enters Top 10 in BEV Segment
May 21, 2025 | TrendForceEstimated reading time: 2 minutes
TrendForce’s latest reports reveal that global NEV sales—including BEVs, PHEVs, and FCEVs—reached 4.02 million units in the first quarter of 2025, marking a 39% YoY increase. NEVs accounted for 18.4% of total global auto sales for the quarter.
BEV sales grew 45% YoY to reach 2.67 million units
BYD brand maintained its lead over Telsa in BEV sales during 1Q25, claiming the top spot with a 15.4% market share, while Telsa followed with 12.6%. Geely ranked third (including Geely and its Galaxy series), driven by continued momentum from the late-2024 launch of the Galaxy E5 and Xingyuan models, along with solid performance from the budget-friendly Panda Mini. Geely’s BEV sales surged 443% YoY.
XPeng ranked sixth, with nearly half of its Q1 deliveries coming from the affordable Mona M03. Xiaomi made a notable debut in the rankings, reaching eighth place with a single model.
Among non-Chinese automakers, Volkswagen came in fifth, with sales rising 41% YoY. Strong growth in Western Europe helped offset a sharp decline in China. In April, Volkswagen launched its “In China, For China” strategy in partnership with Xpeng and FAW to accelerate China-targeted model development and recover local market share.
BMW secured seventh place, though its performance in China lagged, making European sales essential for stability. Hyundai ranked tenth, with growth driven by the US and European markets. As it begins production at its EV plant in the US, Hyundai is stepping up local investment to mitigate the impact of tariffs.
PHEV sales total 1.35 million units, up 28% YoY
BYD brand led the PHEV market with a commanding 38.7% market share. Geely rose to third place, thanks to a 61% QoQ and 158% YoY increase in sales from its Galaxy lineup. However, not all Chinese brands fared equally. AITO, backed by Huawei’s Harmony lntelligent Mobility Alliance(HIMA), dropped to seventh place with a 47% YoY sales decline. The brand’s differentiation has weakened following Huawei’s launch of additional HIMA-based models (Zhijie, Xiangjie, Zunjie) with multiple carmakers. Deepal and Lynk & Co both fell out of the top 10, with Lynk & Co seeing a 25% YoY sales contraction.
TrendForce forecasts 2025 global NEV sales to reach 19.47 million units, up 19.6% YoY. While 1Q25 results were solid, the tariff uncertainties introduced by the US cast a shadow over the global economic outlook. Tariff-driven economic downturns—especially in high-impact markets—could weigh heavily on automotive sales, with higher-priced EVs being particularly vulnerable.
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Technica and Supply Partners Participate in Dallas SMTA Expo & Tech Forum
04/07/2026 | Technica USAFor the second consecutive year, Technica USA participated in the Dallas SMTA Expo & Tech Forum, held Tuesday, April 7, at the Plano Event Center
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
The Chemical Connection: Some Amusing Stories from APEX EXPO
02/24/2026 | Don Ball -- Column: The Chemical ConnectionOnce again, it’s time for APEX EXPO, a chance to see what’s new in the industry, meet and speak with old friends and colleagues you haven’t seen in a while, and have face-to-face meetings with your suppliers. This last point is especially important for capital equipment suppliers like us, where months or even years might go by without physical contact. So often, contact is just phone calls and emails, and sometimes not even those.
The Marketing Minute: Same Trade Show, Stronger Story
01/14/2026 | Brittany Martin -- Column: The Marketing MinuteEvery year, many companies attend the same trade shows, set up the same booths, hand out the same giveaways, and hope to meet new customers and make new sales. This approach begs the question: Is using the same trade show strategy working for you?
Razor-sharp Focus: Jeff Barth Built JWB Through Focus, Trust, and Innovation
01/06/2026 | Brittany Martin, Community MagazineFor Jeff Barth, entrepreneurship has always come naturally. He grew up in the Midwest, always looking for the next challenge—from setting up lemonade stands to mowing lawns and shoveling snow for neighbors. “I’ve always loved the game of business,” says Jeff, now president of JWB Manufacturing, “by challenging myself, learning new skills, and building relationships that help everyone grow.”