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We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
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Siemens Democratizes AI-driven PCB Design for Small and Medium Electronics Teams
May 21, 2025 | SiemensEstimated reading time: 2 minutes
Siemens Digital Industries Software announced today that it is making its AI-enhanced electronic systems design technology more accessible to small and mid-sized businesses (SMB) with PADS™ Pro Essentials software and Xpedition™ Standard software.
Built on Siemens’ Xpedition technology, these new offerings combine intuitive user experiences, integrated cloud collaboration and AI-driven automation to empower small teams and independent engineers with the same professional-grade capabilities trusted by the world’s most advanced electronics companies, at a fraction of the cost.
“Today’s launch marks a major milestone in our strategy to democratize access to high-performance PCB design and bring the transformative power of AI to the PCB design workflow,” said AJ Incorvaia, senior vice president, Siemens EDA. “With PADS Pro Essentials and Xpedition Standard, we’re delivering scalable solutions that help smaller teams move faster, work smarter, and design with confidence without sacrificing quality or budget.”
PADS Pro Essentials delivers a streamlined, cloud-connected design environment built on Siemens’ proven Xpedition technology at an entry-level price. Tailored for independent engineers and startups, it includes schematic capture, layout, and a seamless design experience that lowers barriers to professional-grade PCB design tools. The Essentials tier also introduces an integrated, co-branded front-end powered by CELUS, allowing engineers to design using intelligent functional blocks with AI-assisted schematic and BOM generation.
Xpedition Standard is built for growing teams that need a balance of cost-efficiency and advanced capabilities. It adds powerful features like design reuse, variant management, advanced routing automation, native 3D layout and deeper collaboration across mechanical, manufacturing and supply chain stakeholders. Teams can further extend capabilities using token-based options, which provide on-demand access to more advanced capabilities such as fully integrated pre- and post-layout signal integrity analysis powered by Siemens’ Hyperlynx™ software for PCB analysis and rigid-flex design without requiring a full tier upgrade.
“We took a close look at Xpedition Standard and were genuinely impressed," said Shrouk El-Attar, founder, Shrouk El-Attar consultancy. "Siemens has clearly reimagined the experience. It's intuitive, modern, and far more connected and integrated than we expected. From day one, it felt like a tool built for the way we actually work. I can get real design work done without fighting the software."
Part of the Siemens Xcelerator portfolio of industry software, both new offerings are part of the Xpedition family and are designed to grow with engineers, from individual users to global enterprises. The unified user experience, design libraries and cloud-based collaboration infrastructure provide a seamless upgrade path as team and project requirements evolve.
Suggested Items
Zuken Autorouters Embrace Collaborative AI
06/12/2025 | Andy Shaughnessy, Design007 MagazineMaybe you’ve never liked autorouters; if so, you’re not alone. As Andy Buja, Zuken’s technical account manager for PCB Solutions, admits, autorouters are not perfect. But today’s autorouters allow designers a greater level of control than ever before, especially routers that incorporate collaborative AI.
Bridging the Knowledge Gap in Test: A Conversation with Bert Horner
06/11/2025 | Barry Matties, I-Connect007Bert Horner is a seasoned industry veteran and co-creator of The Test Connection, Inc. (TTCI), a test and inspection company spanning over 45 years. In this candid conversation, Bert reflects on the challenges our industry faces with the retirement of career professionals and the subsequent loss of critical tribal knowledge. As he unveils The Training Connection’s innovative training initiatives, Bert emphasizes the importance of evolving educational programs that align with industry needs, particularly in design for test (DFT), and sheds light on strategies being implemented to foster the next generation of engineers.
The Shaughnessy Report: Planning Your Best Route
06/10/2025 | Andy Shaughnessy -- Column: The Shaughnessy ReportDesigners don’t like autorouters, period. In my 26 years of covering PCB design and EDA tools, I’ve met about 25 designers who admit to using autorouters regularly. Two of these, Barry Olney and Stephen Chavez, have articles in this issue. If experts like these use routers, why haven’t you tried one?
KYZEN Focuses on Aqueous Cleaning and Stencil Cleaning at SMTA Ontario
06/09/2025 | KYZEN'KYZEN, the global leader in innovative environmentally responsible cleaning chemistries, will exhibit at the SMTA Ontario Expo and Tech Forum, scheduled to take place Tuesday, June 17 at the Venu Event Space in Vaughan, Ontario, Canada. KYZEN will be on-site to provide information about aqueous cleaning chemistry AQUANOX A4618 and the full line of AQUANOX products.
All About That Route: Design007 Magazine June 2025
06/09/2025 | I-Connect007 Editorial TeamDo you prefer manual routing or autorouting? Maybe you’re one of the designers who performs manual routing with an autorouter. Most designers favor manual routing, but today's interactive autorouters may be changing designers' minds by allowing users more direct control. In this issue, our expert contributors discuss a variety of manual and autorouting strategies.