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TDK Acquires SoftEye to Enable Artificial Intelligence
June 20, 2025 | PRNewswireEstimated reading time: 1 minute
TDK Corporation announced that it has acquired SoftEye, Inc., a U.S.-based systems solution company developing custom chips, cameras, software and algorithms for use in smart glasses. As a result of the acquisition, SoftEye is an indirectly wholly owned subsidiary of TDK Corporation. This acquisition represents a key milestone in the development of TDK's contribution to the entire AI ecosystem and reinforces the business portfolio to establish a leadership position in this critical market.
SoftEye, based in San Diego, California, USA, is pursuing a vision to seamlessly connect the user with generative AI. Their custom chips, cameras and algorithms enable an end-to-end system empowering "the eyes for AI (eyeGenI™, eyeGI™)". SoftEye's always-on custom chips and sensor systems feature a novel hardware- and software-based eye intent technology that enables low-power eye tracking and object recognition. This technology is a critical element in delivering a complete AR/VR display system and will also create a new Human Machine Interface (HMI) for interacting with AI through eye movement.
"SoftEye brings expertise in algorithms, camera, and low-power chip design which gives TDK leadership positions in driving consumer applications for AR related technologies," stated Jim Tran, Corporate Officer, TDK Corporation.
"We are building technologies for AI glasses connecting the user with generative AI, which fits directly in line with TDK strategy for smart glasses which can connect people with AI for a more intuitive and compelling user experience," continued Te-Won Lee, CEO, SoftEye. "SoftEye's novel, low power eye intent system unlocks a new type of Human Machine Interface that allows the user to communicate with AI simply through their eye movements. Together, we believe we can deliver even more advanced integrated solutions – spanning systems, software and machine learning and custom chips."
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