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Testimonial

"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "

Brent Fischthal - Koh Young

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Insulectro Promotes Mitchell Benson to Product Manager for Laminates

07/29/2025 | Insulectro
Insulectro, the largest distributor of materials used in the manufacturing of printed circuit boards and printed electronics, announces the promotion of Mitchell Benson to Product Manager for its rigid laminate portfolio.

From Attraction to Action: Where Marketing Ends and Sales Begins

07/29/2025 | Brittany Martin, I-Connect007
Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.

From Factory Floor to ‘The Component Store’

07/25/2025 | Marcy LaRont, I-Connect007
Daniel Beauvois began his career in PCB manufacturing 15 years ago with zero industry experience—just a willingness to learn. Daniel immersed himself in every step of circuit board production, from hanging out on the factory floor to giving plant tours. Now, as founder of The Component Store, he’s an independent sales rep known for integrity, persistence, and deep technical knowledge. In this interview, Daniel reflects on his journey, the realities of being an outside rep, and what it takes to earn—and keep—a customer’s trust in an ever-evolving electronics industry.

Technica USA Hosts ASMPT Management Team for Midyear Business Review

07/22/2025 | Technica USA
Technica USA was pleased to host the management team from ASMPT for a strategic midyear business review at its headquarters in San Jose, California.

The Chemical Connection: Sales Organization from a Capital Equipment Perspective

07/22/2025 | Don Ball -- Column: The Chemical Connection
The sales organization for a capital equipment supplier to the PCB industry tends to differ slightly from a supplier that manufactures and sells circuit boards to their customers. After all, our sales depend on the printed circuit board manufacturer’s sales. If business falls off, you tend to delay or reconsider the need for new or upgraded capital equipment, and then our sales fall off. If your sales go up and you need to increase capacity or replace old equipment, our sales also trend upwards.
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