Siemens Transforms Customer Engagement for Electronic Component Manufacturers with PartQuest Design Enablement
August 6, 2025 | SiemensEstimated reading time: 1 minute
Siemens Digital Industries Software today announced the launch of the PartQuest™ Design Enablement portfolio, a new, connected digital environment for electronic component manufacturers looking to scale smarter, more personalized and persistent engagement with their customers and prospects.
Transforming traditional, fragmented support and content experiences, PartQuest Design Enablement delivers a persistent, data-driven environment that connects product discovery, interactive content, BOM intelligence, collaboration and digital support into one seamless journey. It empowers component manufacturers to turn every customer touchpoint into an opportunity for insight, enablement, and deeper engagement.
“PartQuest Design Enablement represents a strategic leap forward in how electronic component manufacturers build digital relationships with their customers,” said AJ Incorvaia, senior vice president, Siemens Digital Industries Software. “By unifying design content, supply intelligence, collaboration and real-time analytics, PartQuest Design Enablement gives manufacturers like Microchip a powerful way to drive both operational efficiency and customer satisfaction at scale.”
Siemens unveiled the new software flow during Microchip MASTERs 2025, where Microchip Technology’s Chief Operating Officer, Rich Simoncic, highlighted PartQuest Design Enablement’s relevance to the future of customer experience in the electronics industry.
“PartQuest Design Enablement represents a meaningful evolution in how we connect with and support the engineering community,” said Rich Simoncic, Chief Operating Officer of Microchip Technology. “Collaborating with Siemens on this initiative allows us to deliver a complete, intuitive customer experience that reflects how modern engineering teams operate. The collaboration demonstrates Microchip’s core strategy of delivering total system solutions by working closely with industry leaders to develop and improve embedded ecosystems.”
At the event, Siemens are showcasing how PartQuest Design Enablement streamlines the journey from idea to implementation, leveraging Siemens tools, intelligent block-based design from CELUS, and Microchip’s design assets, with working boards of a classic electronic memory game using Microchip components available as take-home giveaways for attendees.
PartQuest Design Enablement is available now through Siemens, marking a bold step forward in how component manufacturers can build scalable, connected customer ecosystems. With PartQuest Design Enablement, Siemens delivers a customer-centric solution that empowers electronic component manufacturers to drive engagement, insight and innovation across the full customer journey.
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
Mastering PCB Floor Planning
08/28/2025 | Stephen V. Chavez, Siemens EDAPlacement of PCB components is far more than just fitting components onto a board. It’s a strategic and critical foundational step, often called “floor planning,” that profoundly impacts the board’s performance, reliability, manufacturability, and cost. Floor planning ties into the solvability perspective, with performance and manufacturability being the other two competing perspectives for addressing and achieving success in PCB design.
Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor
08/26/2025 | John Watson -- Column: Elementary, Mr. WatsonI’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.
Target Condition: Floor Planning Without a Floor
08/27/2025 | Kelly Dack -- Column: Target ConditionBy a show of hands, how many PCB designers have been asked to start a layout without a board outline, keep-out zones, or even height constraints? How many have had to work within a specific enclosure before the schematic was finalized? If this sounds familiar, you're not alone. Starting a PCB layout without critical constraints is like hiring an interior designer to buy furniture and carpet for a house you haven’t even purchased yet, or, even worse, trying to fit four bedrooms' worth of furniture in a one-room cabin.
I-Connect007 Editor's Choice: Five Must-Reads for the Week
08/22/2025 | Andy Shaughnessy, I-Connect007In this week’s roundup, we have a variety of articles covering design, manufacturing, sustainability, and, of course, tariff negotiations. We have a milestone anniversary to celebrate as well, with Dan Beaulieu about to publish his 1,000th column. When does Dan even sleep? Here’s to hoping that we have 1,000 more weeks of "It’s Only Common Sense."
New Episode Drop: MKS’ ESI’s Role in Optimize the Interconnect
08/26/2025 | I-Connect007In this latest episode, Casey Kruger, director of product marketing at MKS’ ESI, joins On the Line With… host Nolan Johnson to share how CO₂ laser technology delivers faster, more accurate vias in a smaller, more energy-efficient footprint.