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Dan’s Biz Bookshelf: ‘Brand Hijack: Marketing Without Marketing’

12/12/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Published in 2005, Brand Hijack wasn’t just insightful; it was ahead of its time. Alex Wipperfurth laid out a revolutionary approach to branding that years later would become the norm—forecasting the direction marketing would take as consumer engagement developed. Brand Hijack predicted the era of co-creation, where the consumer isn’t just a branding target but an integral player in building and shaping a brand's identity.

Lockheed Martin Makes First International SEWIP Sale to Japan

10/29/2024 | Lockheed Martin
Lockheed Martin was awarded a $113 million contract by Naval Sea Systems Command for full rate production of Surface Electronic Warfare Improvement Program (SEWIP) Block 2 AN/SLQ-32(V)6 and AN/SLQ-32C(V)6 systems. 

Navy Selects CAES for SEWIP Block 2 Support

02/14/2023 | Business Wire
CAES, a leading provider of mission-critical advanced RF technology, has been awarded an IDIQ contract with value to $38.5M over a five-year period from the U.S. Navy for spares, engineering services, and repairs on antenna array panel assemblies to support the SEWIP Block 2 program.

ZESTRON Launches New Product - VIGON SC 200 Stencil Cleaner Wipes

11/30/2022 | ZESTRON
ZESTRON, the leading global provider of high-precision cleaning products, services, and training solutions in the electronics manufacturing and semiconductor industries, is pleased to announce a new product to the market, VIGON® SC 200 Stencil Cleaner Wipes.

High-Tech Conversions Adding JNJ Industries

08/05/2022 | High-Tech Conversions
High-Tech Conversions has announced the acquisition of JNJ Industries. These two nationally recognized New England-based manufacturers serve similar markets with cutting-edge cleaning products, and, as such, are coming together as High-Tech Conversions, specializing in innovative supplies for critical environments.
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