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“Who designs the PCB?” sounds like a simple question, but it assumes there’s a simple answer. In reality, every discipline involved in product development, from electrical and mechanical engineering to manufacturing and procurement, has a hand in designing the PCB. Today’s products are created through constant collaboration among multiple engineering disciplines, each influencing decisions that affect performance, manufacturability, cost, and reliability. The PCB designer has not simply gained access to better tools, more automation, and/or sophisticated design methodologies.

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The Marketing Minute: When Everyone Is a Thought Leader, No One Is

09/08/2026 | Brittany Martin -- Column: The Marketing Minute
There is no shortage of expertise in the electronics industry. If you spend just a few minutes talking with someone who has been designing circuit boards, running a manufacturing facility, or troubleshooting assembly lines for 20 or 30 years, you will likely walk away knowing something you didn't know before. Yet, somehow, much of the electronics industry’s marketing fails to highlight that expertise.

The Chemical Connection: More Solutions to Common PCB Etching Questions

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Rather than pontificating at great length on a subject I know nothing about, although I have been known to do this on occasion (the scientific term for this is “baffling them with bull****”), I decided to comment on some basic questions and problems that keep popping up in spite of them having been around forever and having known solutions. Most of the inquiries come from the new process engineers who are being promoted as the older, more experienced process engineers retire. They’re so basic that the older people don’t even think about them anymore, let alone pass the knowledge on, so when these questions or problems arise, the new people are unaware that there are explanations and/or solutions.
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