It’s Only Common Sense: Be the Vendor They Compare Everyone Else To
Marcy’s Musings: Additive Processes, Signal Consequences
The Marketing Minute: If Your Marketing Budget Gets Cut in Half, Then What?
The 2026 Electrical Wire Processing Technology Expo (EWPTE) brought together the cable and wire harness manufacturing industry for another strong year of innovation, education, and business development, drawing 3,140 total participants to Milwaukee.
Held at the Baird Center, EWPTE 2026 welcomed 1,900 attendees, an 8 percent increase over last year, along with 1,240 exhibitor personnel representing 223 exhibiting companies. Exhibitors showcased their products and services across 47,600 net square feet of show floor space, giving attendees access to the latest technologies, equipment, and solutions for the electrical wire processing industry.
Produced by WHMA/Global Electronics Association, EWPTE remains the only trade show exclusively representing the cable and wire harness manufacturing industry, including manufacturers, suppliers, and customers.
New this year, EWPTE also hosted the first-ever U.S. Cable & Wire Harness Competition regional qualification, where top professionals competed live May 6–7 by building cable and wire harness to IPC/WHMA-A-620 requirements. The competition added an exciting hands-on element to the event, highlighting technical excellence, craftsmanship, and workforce skills. The top performer was Elcira De Leon of E-Tron Systems who will have the opportunity to represent the USA at the world championship in Munich this November.
“EWPTE continues to be where the industry comes together to solve problems, discover new technologies, and strengthen business relationships,” said David Bergman, WHMA executive director. “This year’s increase in attendance led to packed rooms for the professional development courses and a very active show floor. It was clear that EWPTE and the Baird Center in Milwaukee once again was heartily embraced by the industry.”
Throughout the event, attendees explored a broad range of products and services from industry-leading suppliers and innovators, while benefiting from opportunities to network, exchange ideas, and learn about the trends shaping the future of wire processing and connectivity.
EWPTE serves professionals involved in the design, specification, purchase, installation, sale, maintenance, and manufacture of electronic cable assemblies, cord sets, wiring harnesses, and related products.
In 2027, EWPTE will return to Baird Center for its 25th year, May 4-6. For more information, visit www.electricalwireshow.com.
