It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
Driving Innovation: Mechanical and Optical Processes During Rigid-flex Production
The Chemical Connection: Onshoring PCB Production—Daunting but Certainly Possible
Schmoll Keeping an Eye on the Future--and on LDI
March 16, 2015 | Barry Matties, I-Connect007Estimated reading time: 4 minutes
Of course, you get closer to the market, but then you also need all engineering talents in the market. And finally, we see that the market is going into more segments: bigger machines, smaller machines, this and that. This needs quite a bit of development. To pass over this development into China is another step that is too difficult for us. For the time being, we feel that you can go into this market if you have a standardized product that you will be running for some time, and the trend right now is a little bit against that.
When we discussed the subject five years ago, we thought the supplier market was not ready for us. When we discuss it today, the supplier market is much more ready for it, but we see other obstacles. This means that is has to be reviewed every year, once again.
Matties: How many people do you have in your company now?
Kunz: We have 400, all together. 200 people in Germany, and another 200 in Asia. So far we had profitable years, we never lost money, but we know which dedication is needed for such sustainable situation.
Matties: Anything else you'd like to add?
Kunz: Only that we try to be a company that wants to be a long-term reliable partner, trustworthy, and this is how we have always been. Of course, no company can promise to be in the market forever, but I think we have quite a good chance to also be a reliable partner in some years from now, and maybe for some decades.
Matties: Thomas, thank you so much for spending time today.
Page 3 of 3Share on:
Testimonial
"Your magazines are a great platform for people to exchange knowledge. Thank you for the work that you do."
Simon Khesin - Schmoll MaschinenSuggested Items
It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
11/03/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Aircraft Wire and Cable Market to surpass USD 3.2 Billion by 2034
10/30/2025 | Global Market Insights Inc.The global aircraft wire and cable market was valued at USD 1.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 3.2 billion by 2034, according to recent report by Global Market Insights Inc.
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.