Hybrid Device Shipments See 70% YoY Growth in 2015
June 22, 2015 | Gartner, Inc.Estimated reading time: 3 minutes
Worldwide shipments of hybrid devices are on pace to reach 21.5 million units in 2015, an increase of 70 percent from 2014, according to Gartner, Inc. Hybrid devices will account for 12 percent of total sales of mobile PCs in 2015, rising to 26 percent in 2019.
"Of the 21.5 million hybrid devices shipped in 2015, 8 million will be ultramobile tablets (two-in-one tablets) and 13.5 million hybrid ultramobiles (two-in-one detachable and convertible ultramobiles). This will make hybrid ultramobiles the fastest-growing segment of the mobile PC market with 77 percent year-on-year growth," said Tracy Tsai, research director at Gartner.
"The combination of portability, productivity and flexibility of touch and a keyboard in one device is attracting some notebook and tablet users to replace their devices with hybrid form factors," said Ms. Tsai. "PC vendors are expanding into this segment with a value proposition to compete with Apple and Android-based tablet vendors. Sales of hybrid devices have not stopped growing since 2012, totaling 12.6 million units in 2014 and expected to reach 58 million units in 2019."
Gartner analysts added that, despite hybrid devices achieving strong growth, clamshells will remain the mainstream form factor, accounting for 87 percent of mobile PCs in 2015 and 74 percent in 2019.
Consumer and Business Markets
PC vendors are expanding into hybrid devices for notebook and tablet users — the primary targets for the hybrid form factor. According to a Gartner survey of more than 21,000 respondents across five countries (U.S., China, Brazil, India and Germany) conducted in the third quarter of 2014, as many as 11 percent of tablet users, 10 percent of desktop users and 8 per cent of notebook users are considering replacing their current device with a hybrid device in the next two years.
In the enterprise segment, IT departments are struggling to make a compelling case to purchase hybrid ultramobiles for users because the PC installed base is predominantly Windows 7 and legacy applications are not touch-based. "However, this will change when businesses start to migrate to Windows 10," said Ms. Tsai. "Windows 10 on hybrid ultramobiles will offer a better user experience with touch and voice as well as universal Windows apps — apps written just once that receive device-specific user experience tweaks to allow them to run on different Windows devices."
Businesses will also need to prepare for the end of extended Windows 7 support by January 2020. It is now a good time to look beyond the clamshell notebook to consider if other form factors will make a better productivity fit.
Market Overview
Asus, the first vendor to introduce a two-in-one ultramobile, was the No. 1 hybrid ultramobile device vendor in 2014 with 41 percent market share. Asus shipped 3.1 million hybrid ultramobile units, up 263 percent year on year. To keep up its market share, Asus needs to increase investment in convertible-type hybrids with smaller screen sizes of less than 13 inches, and broaden the price bands it addresses. Currently, hybrid ultramobiles are accounting for 15 percent of Asus' mobile PC shipments in 2014, the highest mix ratio among all PC vendors.
Lenovo took the No. 2 position in 2014 with 1.9 million shipments of hybrid ultramobiles, an increase of 331 percent year on year. Lenovo focused its hybrid strategy on expanding into the consumer market, and successfully increased its share of hybrid ultramobiles in North America from 6 percent in 2013 to 31 percent in 2014. Similarly in Western Europe, Lenovo’s hybrid ultramobile market share grew from 16.5 percent to 27 percent from 2013 to 2014.
HP was the third-largest player in the hybrid ultramobile market in 2014, selling 800,000 units. In 2014, HP significantly expanded its product line in this segment with a broad range of consumer models across a variety of price points, from $199 to $1,999. This enabled the company to rise from the No. 7 position in 2013.
Microsoft's Surface is classified as a tablet ultramobile rather than a hybrid ultramobile under Gartner's definition, as the touch-and-type keyboard is optional. In the ultramobile tablet segment, Microsoft was No. 1 with 36 percent market share in 2014. Combining the ultramobile hybrid and the ultramobile tablet, Microsoft was No. 3 with 14 percent market share worldwide, just behind Asus and Lenovo.
About Gartner
Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. The company delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is the valuable partner to clients in approximately 10,000 distinct enterprises worldwide. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 6,800 associates, including more than 1,500 research analysts and consultants, and clients in 90 countries. For more information, visit www.gartner.com.
Suggested Items
Omdia: OLED Monitor Display shipments to surge by 123% YoY as Top Brands Embrace its Technology in 2024
05/09/2024 | PRNewswireOLED monitor display shipments significantly increased in 2023, following an upsurge of 415% year-over-year (YoY), according to Omdia's Monitor Display & OEM Market Tracker. This trend is set to continue with Omdia forecasting a 123% YoY increase in 2024, reaching 1.84 million units, driven by industry leaders Samsung Display and LG Display.
IDTechEx Report: Illuminating the Future of Lidar in Automotive
05/09/2024 | PRNewswireIn the rapidly evolving landscape of Advanced Driver-Assistance Systems (ADAS) and autonomous driving, sensor technologies have emerged as a pivotal force driving innovations in the automotive industry.
Sondrel Awarded New Video Processor ASIC Design and Supply Contract
05/09/2024 | SondrelSondrel, a leading provider of ultra-complex custom chips for leading global technology brands, is pleased to announce that it has won a major ASIC design and supply contract for a next generation, video processing chip.
IDC Forecasts Slower Growth for Global Telecommunications Services Market: Could AI Help Telcos to Maintain Healthy Margins?
05/08/2024 | IDCWorldwide spending on Telecom Services and Pay TV Services reached $1,509 billion in 2023, an increase of 2.1% over 2022, according to the International Data Corporation (IDC) Worldwide Semiannual Telecom Services Tracker.
Simbe Partners with Plexus to Scale Manufacturing and Meet Global Retail Demand
05/08/2024 | Globe NewswireSimbe, the leading provider of Store Intelligence™ solutions that increase retailer performance through unprecedented visibility and insights, today announced a partnership with Plexus Corp. to bring its best-in-class retail robotics-as-a-service to market quickly and at global scale.