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“MEMSIC designs its AMR sensors to address critical future needs and applications for magnetic field sensors by offering compact, low-power, and integrated solutions at a compelling price point,” noted Adrian. “This optimal balance of price and performance allows it to cater to both existing and new customers and markets.”
Overall, MEMSIC’s AMR sensors have stability, freedom from drift, high bandwidth, low power, and superior accuracy and response times that enable a wider range of applications, including low-cost, high-performance applications that will allow AMR sensors to compete effectively against and potentially displace low-cost Hall sensors. In recognition of this achievement, MEMSIC earns the Frost & Sullivan 2016 Technology Innovation award in the North American AMR sensor industry.
Each year, Frost & Sullivan presents this award to the company that has demonstrated uniqueness in developing and leveraging new technologies that significantly impact both the functionality and the customer value of the new products and applications. The award lauds the high research and development (R&D) spent towards innovation, its relevance to the industry, and the positive impact on brand perception.
Frost & Sullivan’s Best Practices awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.
About MEMSIC, Inc.
MEMSIC Inc., headquartered in Andover, Massachusetts, provides advanced semiconductor sensors and multi-sensor system solutions based on micro-electromechanical systems (MEMS) technology and sophisticated integration technologies in both the IC level and module level. MEMSIC’s unique and proprietary approach combines leading-edge sensor technologies, such as magnetic sensors, accelerometers, flow sensors and current sensors with mixed-signal processing circuitry to produce reliable, high quality, cost-effective solutions for the mobile phone, automotive, consumer, industrial, medical and general aviation markets.
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