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Survey: Consumers Seeking Higher Value Proposition for Home Internet of Things
April 11, 2016 | IDCEstimated reading time: 1 minute
Network entertainment applications are the stepping stone to a broader home Internet of Things (IoT) experience, even as consumers remain skeptical of the value proposition behind the home Internet of Things, wary of their cost and uncertain of their utility, according to a recent survey of U.S. consumers by International Data Corporation (IDC).
About 28% of people who own a home network stream online videos to their televisions, and they are much more likely to express high interest in and adoption of home IoT applications than other home network owners.
Moreover, one out of five people who use home automation, monitoring and control devices say their home IoT applications solved a problem they didn't know they had.
The majority of consumers, however, remain skeptical of the value proposition behind the home Internet of Things and are holding back for a higher overall value proposition.
"The long-run impact of the Internet of Things will be broader and deeper than we imagine right now, but the industry is still in the early stages of developing the vision and conveying it to consumers," said Jonathan Gaw, research manager for IDC's Internet of Things: Consumer program.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world's leading technology media, research, and events company.
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