Smart Wearable Fitness and Sports Devices and Services Market 2016-2020 Report

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Research and Markets has announced the addition of the "Global Smart Wearable Fitness and Sports Devices and Services Market 2016-2020" report to their offering.

The analysts forecast the global smart wearable fitness and sports devices and services market to grow at a CAGR of 25.22% and 38.35% respectively during the period 2016-2020.

The report covers the present scenario and the growth prospects of the global smart wearable fitness and sports devices and services market for 2016-2020. To calculate the market size, the report considers the smart wearable fitness and sports devices and generated by telecommunication operators in the smart wearable services market.

Use of augmented reality technology will be a key trend for market growth. The augmented reality technology has taken smart wearable devices to a new level by allowing users to view the real, physical environment live, directly, or indirectly by means of computer-generated sensors.

This technology projects images in high resolution and allows users to manipulate 3D objects. Sportspersons can use augmented reality technology to monitor and analyze their game. They can decide their fitness activities based on the performance results obtained. The use of augmented reality technology in smart wearable devices is an emerging trend that is likely to drive the growth of the smart wearable fitness and sports devices and services market during the forecast period.

According to the report, growing emphasis on healthy lifestyle will be a key driver for market growth. The increased health awareness among people is reflected in the rapid growth in the demand for hygienic and nutritious food, gym memberships, and diet programs, and in the use of mobile health applications.

The rise of obesity and related health disorders like diabetes, joint problems, high blood pressure, high cholesterol, cancer, gall bladder problems, breathing difficulties, and coronary artery diseases have led to an increased need for the adoption of a healthy lifestyle. People are using various connected wearable health and fitness devices like fitness bands and sports equipment to track and control their health to reduce the risk of diseases.

Further, the report states that high power consumption of devices will be a challenge for the market. Most of the wearable sports and fitness devices function on GPS, wireless networks, and M2M (machine-to-machine) technology. The battery life of the fitness devices is very low because the power consumption of the technologies used in these devices is very high.

This high power consumption starkly affects the duration of usage. The lifespan of Google Glass battery, for instance, is 4-8 hours while in intensive usage. Therefore, high power consumption coupled with low battery life will reduce the demand for smart wearable devices.