It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
Driving Innovation: Mechanical and Optical Processes During Rigid-flex Production
The Chemical Connection: Onshoring PCB Production—Daunting but Certainly Possible
U.S. Cellular Operators Success in Key M2M Markets Could be Jeopardized by Distraction and IoT Hype
November 28, 2017 | ABI ResearchEstimated reading time: 2 minutes
A new report by ABI Research forecasts that the U.S. cellular M2M market will grow beyond 300 million connections by 2022. As U.S. network operators rush to deploy the latest LTE technologies, new competition is emerging. In this report, ABI Research identifies the key strategies and challenges facing the top four mobile operators: Verizon, AT&T, Sprint, and T-Mobile.
The latest distractions facing the U.S. cellular M2M market include disruptive new LPWA technologies that are being positioned as competitive to cellular, increased interest in private network opportunities, and the on-going debate on the merits of licensed and unlicensed spectrum. “Carrier grade support and service is essential for mission-critical enterprise applications,” says Kevin McDermott, Principal Analyst at ABI Research. “Some of the biggest opportunities and drivers for cellular operators are in telematics and asset tracking; coverage and low latency are the essential requirements for these fast-growing segments.”
In fact, the U.S. market adoption of technologies around connected cars is the main driver for the new applications that will benefit U.S. cellular operators, if they don’t get distracted by other technologies. Of the current 82.65 million cellular connected M2M devices at the end of 2016, 68.5% are related to telematics and other transportation applications. LTE, which includes LTE Cat-M and Narrow-Band Internet of Things (NB-IoT), is expected to become the largest network standard for the IoT in the United States offering a range of options for data rates, range, and node power efficiency.
Competitive announcements from Comcast supporting long range wireless (LoRa) is a first for a mainstream provider in the U.S. market and a huge distraction for the top four U.S. mobile operators. “Comcast is building on the back of its two main network assets: backhaul infrastructure and successful Wi-Fi hotspot deployments. Comcast has reported its hotspot program has surpassed 16 million, and they are actively developing an M2M strategy,” McDermott points out.
These findings are from ABI Research’s U.S. NETWORK OPERATOR M2M MARKET ANALYSIS report. This report is part of the company’s M2M, IoT & IoE research service, which includes research, data, and analyst insights.
About ABI Research
ABI Research provides strategic guidance for visionaries needing market foresight on the most compelling transformative technologies. ABI’s own research visionaries take stances early on those technologies, publishing groundbreaking studies often years ahead of other technology advisory firms. ABI analysts deliver their conclusions and recommendations in easily and quickly absorbed formats to ensure proper context. Our analysts strategically guide visionaries to take action now and inspire their business to realize a bigger picture.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition
11/03/2025 | Dan Beaulieu -- Column: It's Only Common SenseI’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”
Aircraft Wire and Cable Market to surpass USD 3.2 Billion by 2034
10/30/2025 | Global Market Insights Inc.The global aircraft wire and cable market was valued at USD 1.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 3.2 billion by 2034, according to recent report by Global Market Insights Inc.
The Marketing Minute: Marketing With Layers
10/15/2025 | Brittany Martin -- Column: The Marketing MinuteMarketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.
ICT Symposium Review: Sustainability and the Circular Economy
10/09/2025 | Pete Starkey, I-Connect007It was pleasant autumnal weather as we made our way once again to Meriden, the nominal centre of England, for the 2025 Annual Symposium of the Institute of Circuit Technology. Delegates were welcomed by technical director Emma Hudson who introduced and moderated a skilfully coordinated programme, focused on the highly relevant theme of sustainability.
Circular Packaging Market to Reach $98.0 Billion by 2035
10/08/2025 | Fact.MRThe market's journey from USD 45.8 billion in 2025 to USD 98.0 billion by 2035 represents substantial growth, the market will rise at a CAGR of 7.9% demonstrating the accelerating adoption of sustainable packaging systems and circular economy solutions across food & beverage, personal care, and e-commerce sectors.