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It’s Only Common Sense: Selling With Confidence

08/30/2024 | Dan Beaulieu -- Column: It's Only Common Sense
One thing that frustrates me is when salespeople feel they have to beg their customers — for a meeting, a quote, or an order. What does that say about you as a salesperson if you feel that you have to beg your customer for anything? Let’s face it, if you honestly felt that you had the world’s best product or service, you would act like you are doing your customer a favor and not the other way around.

It’s Only Common Sense: Hear That? It’s Opportunity Knocking

08/26/2024 | Dan Beaulieu -- Column: It's Only Common Sense
I was reading the Sunday comics the other day when I came across a statement in “Hi and Lois” or maybe it was “Arlo and Janis” — one of those deep philosophical comic strips. One character says to the other, “He’s the kind of guy that when he hears opportunity knocking, he complains about the noise.” I love that. Not only because it’s funny, but because it’s also true.

PCB007 Magazine August 2024: Advancing Wet Process Control

08/15/2024 | IPC Community Editorial Team
In this issue of PCB007 Magazine, we examine wet processes and how to obtain a better degree of control that allows usable data to guide our decisions and produce consistently higher-quality products. We spend time discussing ROI because nothing is undertaken on the shop floor where ROI is not evident and hopefully soon realized.

It’s Only Common Sense: More of My Favorite Customer Service Stories

08/12/2024 | Dan Beaulieu -- Column: It's Only Common Sense
Customer service is getting worse. How about those pain-in-the-neck supermarket self-checkouts? How about whenever you approach somebody at Best Buy or Home Depot and they are never the right person? The right person is on break. Is it too easy to attack the airlines? Way too easy. Let’s just say that paying to get on the plane early, paying to borrow a blanket, and paying for Wi-Fi is going in the wrong direction. Although I don’t think we have hit bottom yet. That will come with paying to use the toilets and renting life jackets at a premium depending on the severity of the emergency. Never underestimate the creativity (cruelty?) of a hungry bean counter.

Book Excerpt: The Printed Circuit Assembler’s Guide to... Factory Analytics, Chapter 3

08/14/2024 | I-Connect007 Editorial Team
Chapter 3 of this book delves into the critical aspects of the SMT process, focusing on the reflow oven and automated optical inspection (AOI) machine. Highlighted are the key roles of the line operator, manufacturing engineer, and quality manager in maintaining efficient operations and high-quality PCBAs.
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