Dan’s Biz Bookshelf: 'The New Geography: The Global Contest for Breakthrough Technologies'
The Right Approach: Reflections on 50 Years in the Business, Part 2
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
Allied Electronics & Automation Announces Three New Senior Executives to Lead Corporate Functions
March 26, 2020 | Allied Electronics & AutomationEstimated reading time: 3 minutes
As part of its commitment to hiring high-performing, diverse, and experienced leaders, Allied Electronics & Automation recently named three new executives to lead the company’s Finance, Human Resources, and Marketing functions: Manisha Kadoche as Chief Financial Officer, Katie Cartwright as Vice President of Human Resources, and Jessie Dearien as Vice President of Marketing.
“Allied is committed to hiring high performing, accomplished, and diverse leaders,” said Ken Bradley, Interim President of Allied. “Manisha, Katie, and Jessie all have exceptional backgrounds as strategic thinkers in their respective fields. I’m confident that they will help Allied continue to deliver on our mission of providing a personal, seamless, and progressive experience for internal and external customers.”
Manisha Kadoche joined Allied in February 2020 from Electrocomponents plc, Allied’s parent company, where she worked in Group finance since 2013. Kadoche has more than 15 years in corporate finance at high-profile companies, such as at MasterCard, Ernst & Young, and Travelex. “As Chief Financial Officer, Manisha plays a vital role in ensuring that Allied continues to deliver value to our shareholders,” said Bradley. “Her diligence and leadership as a finance professional and her knowledge of our industry ensure she will continue to drive financial performance and enable the strategic growth of our company.” As Chief Financial Officer, Kadoche is responsible for the company’s financial performance while supporting the development of the long-term profitable growth strategy of Allied in the Americas.
Katie Cartwright was named Vice President of Human Resources in December of 2019. Previously to Allied, she worked for RS Components in the U.K. where she served three years as its VP of People, Corporate Functions & Strategic Projects. Cartwright has over a decade of experience in the Human Resources sector, working as both a corporate HR professional and as an HR business partner. “With experience as both a corporate and business unit human resources professional, Katie knows how to serve all of our employees, while also balancing the demands of our business,” said Bradley. “Her background in talent development and employee engagement gives her a unique perspective to help enhance our recruitment, development and retention of key talent.” As Vice President of Human Resources, Cartwright is instrumental in the learning and development of Allied staff and maximizing employee engagement and satisfaction.
Jessie Dearien was hired by Allied in March of this year after serving as the Head of QuanticMind Digital. In this role, she was responsible for business development, resource planning, and delivering the go-to-market approach for QuanticMind’s digital marketing services. In her previous role as Vice President, Group Account Director & Global Performance Lead at iProspect, Dearien was responsible for strategic design and execution of integrated media strategy on behalf of clients such as Intel, Culligan Water, and Wolverine Worldwide. “Jessie has a proven record of driving revenue by developing successful integrated performance media strategies,” said Bradley. “This experience will make her a valuable addition to our team and ensures a data-driven marketing strategy that is focused on delivering results.” In her role as Vice President of Marketing, Dearien is responsible for leading the strategic direction of the marketing function across planning, development and implementation of the brand and customer acquisition strategy.
In addition to new executive team members, Allied continues to transform the digital research and buying experience for customers. The company recently announced significant milestones in the number of 360-degree product images and product datasheets available on its website. Allied is also expanding and adding significant new technology to its warehouse facility in Fort Worth, Texas. The improvement, expected to be completed by mid-2020 adds nearly 200,000 square feet and innovative warehouse automation robotics resulting in a distribution center of more than 500,000 square feet.
Share on:
Testimonial
"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"
Rachael Temple - AlltematedSuggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
03/13/2026 | Nolan Johnson, I-Connect007Cue up “The Final Countdown, the monster ’80s hit song by Swedish band Europe, because it’s almost APEX EXPO week. Side note: When it comes to rock anthems, I’m more of an “Eye of the Tiger” man, myself. Some folks are already arriving in Anaheim, as standards development committee work starts as early as tomorrow. The show continues through Thursday, March 19.
Finding Your Marketing Niche in a Crowded PCB Industry
03/10/2026 | Richard Nichols, GreenSource EngineeringI recently made a flippant comment on LinkedIn, “All marketing and no trousers,” hinting that marketing campaigns often do not have a tangible product to market and the campaign is marketing a concept or a gut feeling. For PCB and IC substrate manufacturers, this poses a great risk for unsuccessful campaigns and the opportunity to innovate in an increasingly competitive and global landscape.
The Marketing Minute: Your Marketing Funnel Has a Memory Problem
03/11/2026 | Brittany Martin -- Column: The Marketing MinuteMany marketing teams work incredibly hard to generate attention. They launch campaigns. Announcements go out. New content is published, and digital promotions are pushed across multiple channels. For a short period, engagement spikes, website traffic rises, and the leads come rolling in. For sales, it all feels so promising. But then traffic returns to normal levels, engagement softens, and the sales team finds itself restarting conversations that never fully developed. When this happens, companies often assume they have a lead problem.
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
02/13/2026 | Michelle Te, I-Connect007This week, I’ve taken some extra time to better learn some video and photo editing software programs we use at I-Connect007. You’ll want to check out my LinkedIn video to see how I brought my avatar to life for this week’s must-reads! The items I’m highlighting this week are also about learning something new, from Pete Starkey’s thorough three-day review of the EIPC Winter Conference in Aix-en-Provence, France, to what’s on the horizon for advanced electronics packaging. I also share details about the new Design Village at APEX EXPO 2026, preview a new column from Remtec’s Chandra Gupta, and discuss why marketing isn’t a one-and-done deal.
The Marketing Minute: Blink and You'll Miss It … and Other Problems With One-shot Marketing
02/11/2026 | Brittany Martin -- Column: The Marketing MinuteOne ad. One social post. One podcast episode. One interview. For some companies, marketing means picking one of these, doing it once, and calling it done. The problem is that this approach no longer reflects how audiences actually consume information, especially in technical industries. Attention spans are short, feeds move fast, and newsletters stack up. It’s a universal truth in advertising and marketing that seeing something once is rarely enough to register, let alone remember. Yet marketing efforts are still often treated as if one appearance should do the job.