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Robert Balson Named New NCAB Group USA President
January 12, 2022 | NCABEstimated reading time: 1 minute
 
                                                                    After five successful years leading NCAB Group USA, Martin Magnusson will leave his role as VP North America and President of NCAB Group USA and hand over the reins to Robert Balson who joins from January 1st.
Under Martin’s leadership, NCAB Group USA has throughout the past five years grown both organically and with acquisitions more doubling its size in revenue, profitability and number of employees.
“It has been a challenging yet successful journey working with the USA team. We have grown in so many ways including our technical competence in an exponentially-evolving industry, allowing us to best support our customers – our top priority. I am grateful to have worked with such a dedicated team,” says Martin. “I am now pleased to announce my successor, Robert Balson. Robert has almost 30 years of experience in the electronics industry, including component manufacturers, distributors and contract manufacturers. We have full confidence in his ability to lead the USA operations driving further growth and providing world-class support and service to our customers.”
Prior to joining NCAB, Robert was Vice President of Global Business Development at Sanmina responsible for engineering services, IoT, and smart locker solutions. Before Sanmina, Robert also held leadership roles at Arrow Electronics, Dallas Semiconductor, and Infineon Technologies. Robert is a graduate of California Coast University holding both BS and MBA degrees in Business Management.
“I am extremely excited to join NCAB at this exciting time in its journey,” says President Robert Balson. “NCAB has a strong reputation for supporting customers in challenging markets with sustainable, zero defect, PCB technology. I look forward to joining the team and continuing to support our customers, while enhancing our capabilities and driving growth.”
Martin Magnusson will remain onboard to secure a smooth transition, while also continuing to work for NCAB Group headquarters in Sweden for the integration of NCAB Group’s acquisition of Elmatica.
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Julia McCaffrey - NCAB GroupSuggested Items
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It’s Only Common Sense: The Phone Is Still Mightier Than the Keyboard
10/20/2025 | Dan Beaulieu -- Column: It's Only Common SenseThere’s a dangerous myth that the keyboard is mightier than the phone, and if you blast enough cold emails, send enough LinkedIn connection requests, and fire off enough PDF proposals, customers will eventually buy from you. Let me set the record straight: Cold emails don’t close deals; conversations do.
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It’s Only Common Sense: If You’re Not Differentiated, You’re Dead
10/13/2025 | Dan Beaulieu -- Column: It's Only Common Sense“Good enough” is not good enough in business. Not anymore. “Good enough” is a death sentence in today’s market. Too many companies hide behind their ISO certificates, ITAR registrations, and shiny badges of compliance as if those are supposed to impress customers, but certifications are table stakes. Everyone has them. If you think that’s your differentiator, you’re already in the grave; you just don’t know it.

 
                                     
                                     
                                     
                                     
                                             
                                             
                                             
                                             
                                             
                                             
                                     
                                             
                                             
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