-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueVoices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
It's Show Time!
In this month’s issue of PCB007 Magazine we reimagine the possibilities featuring stories all about IPC APEX EXPO 2025—covering what to look forward to, and what you don’t want to miss.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
A Post-show Marketing Plan
February 28, 2023 | I-Connect007 Editorial TeamEstimated reading time: 3 minutes

After you’ve exhibited at a trade show, then the work really begins. Where do you begin? How do you best capitalize on the leads and other contacts you’ve made? We asked Kiki Shimomae, sales and marketing coordinator for Taiyo, to discuss her pre- and post-show plans for a show like IPC APEX EXPO, and the importance of staying visible on social media.
Q: Kiki, tell us about the goals and objectives you have for a show like IPC APEX EXPO.
A: It was my second time attending trade shows and my first time at IPC APEX EXPO, so I’m still trying to get to know the industry and the people, while figuring out what works best for Taiyo. But I did have a set of goals.
One of my personal goals as marketing coordinator was to utilize this show as a great opportunity to familiarize myself more with people and the industry, and to study how to stay innovative and advanced in this industry.
We planned to take full advantage of attending an in-person trade show where we can let people interact with our products (and our robot) and also introduce our new people to the industry.
And we wanted to share what is happening in Taiyo globally. We had some exciting news to share with you all.
Q: After the show, then what? What are your follow-up plans once a trade show is in the history books?
A: I plan to keep showing up digitally, being consistent, and being reachable in many different ways. It may sound simple, but I believe you shouldn’t forget about the basics to keep building and developing your brand identity. A trade show is fun and exciting, but it can be very overwhelming, with lots of information, people, and events. It’s hard for everyone to remember all the information they get from the show. Depending on the location of the trade show, my follow-up to-do list can vary.
Q: How do you take advantage of the leads you generated at the show?
A: The leads are a great resource that you can take full advantage of. Whether the contact is someone you’ve known for a while or a new customer, you never know the possibilities behind them. I will always follow up with them, but I try not to be boring. I try to be creative; I think this is the best way to grab a new customer’s attention and keep that customer with us.
Q: How much does social media play into your post-show plans?
A: Social media and the internet is the easiest way to get information nowadays. Especially after the show, I’m sure that social media can function not only as a way to communicate and stay in touch but also as a reminder tool that Taiyo is here for you to all the people who visited our booth.
Q: Some companies say, “The marketing doesn’t end when the trade show does.” Do you agree?
A: Yes, I agree with that statement 100%. Marketing can have a huge impact, both pre-show and post-show. Just as the sales team tries to maintain a good, strong relationship with their customers, good marketing takes time to accomplish.
Q: Do you have any advice you would like to share regarding trade show follow-up?
A: Whether your company is big or small, it’s always important to be visible and accessible digitally. Take 100% advantage of the power of the internet and social media. Social media is free, and has a lot to offer.
Q: Thank you, Kiki.
A: Thank you.
This conversation originally appeared in the February 2023 issue of PCB007 Magazine.
Suggested Items
Hunting for Clues: Feng Xue Solving Circuit Board 'Crimes' With AOI Standard
05/08/2025 | Linda Stepanich, IPCWhen residents in sleepy English villages needed a top-tier detective to solve a murder, they called on Belgian super-sleuth Hercule Poirot, author Agatha Christie’s fictional detective famous for using his “little grey cells” to solve crimes. In the same way, IPC standards development committees, when creating a standard to detect defects in circuit boards using Automated Optical Inspection (AOI), call on IPC A-Team, Hercule.
IPC Strengthens Global Focus with Promotion of Sanjay Huprikar to Chief Global Officer
05/08/2025 | IPCIPC, the global electronics association, announces the promotion of Sanjay Huprikar to chief global officer. This newly created position reflects the association’s forward-looking strategy and industry needs to strengthen the electronics supply chain.
Navigating Global Manufacturing in an Era of Uncertainty
05/07/2025 | Philip Stoten, ScoopThe EMS industry faces unprecedented challenges as global trade tensions rise and tariff announcements create market uncertainty. In an overview of IPC Europe’s podcast, MADE IN EUROPE, industry experts from GPV and Zollner examine how these developments impact our businesses and customers, and what strategies will prevail in this new landscape.
Nick Koop Launches IPC Flex Design Class
05/06/2025 | Andy Shaughnessy, Design007 MagazineNick Koop is director of flex technology for TTM Technologies, and he’s been a staple of IPC’s flex committees for decades. He’s also a longtime flex design instructor, and he’s about to debut a new IPC class, Flex and Rigid-Flex Design for Manufacturability, which will run May 12–21. In this interview, Nick tells us about this new class and what attendees can expect to learn.
The Government Circuit: Trump’s Trade War Disrupts the Electronics Ecosystem
05/06/2025 | Chris Mitchell -- Column: The Government CircuitThere is certainly no shortage of work to be done in the IPC Government Relations department, as the U.S. waged a tariff campaign on practically every industrial country in the world and several countries embarked on high-tech initiatives with a mix of approaches to the crucial foundations of electronics manufacturing. Indeed, the breadth and speed of U.S. President Donald Trump’s tariff campaign continues to be a serious challenge for our industry.