-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueAdvancing the Advanced Materials Discussion
Moore’s Law is no more, and the advanced material solutions to grapple with this reality are surprising, stunning, and perhaps a bit daunting. Buckle up for a dive into advanced materials and a glimpse into the next chapters of electronics manufacturing.
Inventing the Future With SEL
Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
Sales: From Pitch to PO
From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
- Articles
- Columns
- Links
- Media kit
||| MENU - pcb007 Magazine
A Conversation with Laurent Nicolet, Schmid Group
December 7, 2014 | Barry Matties, I-Connect007Estimated reading time: 5 minutes

During the recent HKPCA and IPC Show, held in Shenzhen, China, I had a chance to talk with Laurent Nicolet, VP - PCB Business Unit of Schmid Group . The thing that really caught my eye was the crowd gathered around a piece of automation technology that they were displaying in their booth. Automation is in very big demand here in China. The following was transcribed from an audio interview I conducted in Schmid’s booth with Laurent regarding the technology and the changes he has seen in the China market.
007: So we’re looking at some flexible automation here?
LN: Yes, these are intralogistic, so it transports the parts from point A to point B. The system is fully intelligent; it can choose the way that you want even if the way is occupied or not. The big advantage of the system is it is fully flexible. If you need to extend or change the track it is very simple and not a lot of hardware is necessary for a change. The interesting things for the electronic industry is that you can have some assembly parts on the shuttle so that during the transport of the parts we can take currents from the rail and make a check of the parts.
007: This would certainly add value to what is normally a non-value added step, moving product from step to the next. So now, it’s not just transporting it’s adding value to the manufacturing process?
LN: Yes, that is when it is helpful and a benefit of the system.
007: Is this a system you guys designed?
LN: We acquired a company in Switzerland called Montratec a few years ago and now we have transferred the production partially in Germany and also in China.
007: The automation in China, there's a big demand for that, yes?
LN: It's a big demand now, especially in the car industry and the medical industry.
007: So what do you see here in the China market?
LN: I think for the next five years automation will be a big boom. Some companies are interested to buy some small machine such as this to assemble just one process and transfer it to the next one with this kind of logistic.
007: Now is this the only automation that you have to offer or do you have other products?
LN: No we call this intralogistic, just the logistic of the parts on a production, and we have a department in Germany where we make the full automation integration, where we can work on the parts directly and continue the process. We were originally using it more for photovoltaic before but now we have extended it to another type of industry.
Page 1 of 2
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
North American PCB Industry Sales Up 12.8% in August
10/02/2025 | Global Electronics AssociationThe Global Electronics Association announced the August 2025 findings from its North American Printed Circuit Board (PCB) Statistical Program. The book-to-bill ratio stands at 0.98.
Technica Hosts In-House Visit from PCBAA
10/01/2025 | Technica USADavid Schild, Executive Director of PCBAA (Printed Circuit Board Association of America) visited Technica USA to discuss the activity in the market and the advocacy of the PCBAA. The organization was formed to work on Capitol Hill, educating, advocating and getting congressional support to legislate on behalf of building a stronger PCB and substrate manufacturing base in the U.S.A.
Nolan’s Notes: Tariffs, Technologies, and Optimization
10/01/2025 | Nolan Johnson -- Column: Nolan's NotesLast month, SMT007 Magazine spotlighted India, and boy, did we pick a good time to do so. Tariff and trade news involving India was breaking like a storm surge. The U.S. tariffs shifted India from one of the most favorable trade agreements to the least favorable. Electronics continue to be exempt for the time being, but lest you think that we’re free and clear because we manufacture electronics, steel and aluminum are specifically called out at the 50% tariff levels.
Highlights from the IMAPS Onshoring Advanced Packaging Workshop in Washington, D.C.
09/30/2025 | Marcy LaRont, I-Connect007IMAPS and the Global Electronics Association co-hosted the Onshoring Advanced Packaging and Assembly Workshop in Washington, D.C., in early September. Government leaders, including those from the Department of Defense, attended and were directly involved in organizing the content of the sessions. Jim Will, director of the U.S. Partnership for Assured Electronics, speaks about his role in the event.
Jiva Leading the Charge Toward Sustainable Innovation
09/30/2025 | Marcy LaRont, PCB007 MagazineEnvironmental sustainability in business—product circularity—is a high priority these days. “Circularity,” the term meant to replace “recycling,” in its simplest definition, describes a full circle life for electronic products and all their elements. The result is re-use or a near-complete reintroduction of the base materials back into the supply chain, leaving very little left for waste. For what cannot be reused productively, the ultimate hope is to have better, less harmful means of disposal and/or materials that can seamlessly and harmlessly decompose and integrate back into the natural environment. That is where Jiva and Soluboard come in.