Share on:

Share on LinkedIn Share on X Share on Facebook Share with email

Testimonial

"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "

Sweeney Ng - CEE PCB

Suggested Items

It’s Only Common Sense: Marketing Isn’t Fluff, It’s Ammunition

11/03/2025 | Dan Beaulieu -- Column: It's Only Common Sense
I’ve lost count of the times I’ve heard someone dismiss marketing as “fluff.” You know the tone: a little smirk, a little condescension, and the implication that “real companies” don’t need marketing. They say, “We make a great product. Our work speaks for itself.”

The Marketing Minute: Marketing With Layers

10/15/2025 | Brittany Martin -- Column: The Marketing Minute
Marketing to a technical audience is like crafting a multilayer board: Each layer serves a purpose, from the surface story to the buried detail that keeps everything connected. At I-Connect007, we’ve learned that the best marketing campaigns aren’t built linearly; they’re layered. A campaign might start with a highly technical resource, such as an in-depth article, a white paper, or a podcast featuring an engineer delving into the details of a process. That’s the foundation, the substance that earns credibility.

The Chemical Connection: The Practice of Doing Business in Foreign Lands

10/01/2025 | Don Ball -- Column: The Chemical Connection
Foreign sales can be difficult and complicated, but like many U.S. companies, we deal with foreign customers through a series of authorized sales reps. We have one that covers Europe and several covering various Asian countries. We have two technical coordinators in the U.S., one who oversees Asian activities and one who covers Europe and the rest of the world.

Fresh PCB Concepts: Investing in Tomorrow's PCB Experts Today

09/24/2025 | Team NCAB -- Column: Fresh PCB Concepts
People often describe the PCB industry as one of the most critical yet invisible foundations of modern electronics. Every project needs a PCB, but few college programs or engineering curricula cover the complexity of board design, stackups, or manufacturability. That means the responsibility for developing the next generation of PCB experts falls on the industry itself.

Dan’s Biz Bookshelf: Four Important Books You Need to Read (Not Just Say You Have)

09/18/2025 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
Dan Beaulieu continues his popular book review series by reviewing four classic books that he believes everyone should have on their bookshelf. In this column, he reviews "The Prince" by Niccolò Machiavelli, "The Art of War," by Sun Tzu, "How to Win Friends and Influence People," by Dale Carnegie, and "Think and Grow Rich," by Napoleon Hill. While we've all heard of these books and maybe read them, Dan will give you a new perspective.
Copyright © I-Connect007 | IPC Publishing Group Inc. All rights reserved. Log in