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Dan’s Biz Bookshelf: 'The Song of Significance: A New Manifesto for Teams'

07/23/2024 | Dan Beaulieu -- Column: Dan's Biz Bookshelf
“The beatings will continue until morale increases.” I could stop right here, drop the mic, and move on to another book. What our old friend Seth Godin is saying, armed with his usual laser-focused insight, is that how we work is not working.

IFTEC: Taking Training to New Heights in France

07/24/2024 | Michelle Te, IPC Community
Like many nations, France has suffered from a global marketing misnomer: Electronics manufacturing can be done cheaper and better in Asia; therefore, education, financial resources, legislation, and business ventures should be shifted to other important industries. Yet electronics are so ubiquitous that they have become like "salt in the sea," says Pierre-Jean Albrieux, president of IFTEC, a French company and resources and training center specializing in the manufacturing processes of electronics (PCBA, PCB, and design). “It is present everywhere, so we end up not seeing it anymore.”

It’s Only Common Sense: Innovative Sales Strategies for Success

07/22/2024 | Dan Beaulieu -- Column: It's Only Common Sense
A Girl Scout wanted to sell more cookies than any of her troop and was smart enough to know she couldn’t do it by going door to door. She knew other Girl Scouts planted themselves in front of grocery stores, and they did well. The previous year she had done the same thing but discovered a problem: People didn’t want to buy cookies on the way into the store, and on their way out, there was a chance they’d already bought some from the wide variety available. So, she put on her thinking cap and set herself up in front of the newly opened marijuana store, and yes, she sold more cookies than anyone else.

SMT Perspectives and Prospects: A Dose of Wisdom

07/10/2024 | Dr. Jennie Hwang -- Column: SMT Perspectives and Prospects
For decades, tens of thousands of people from all walks of life have attended the Berkshire Hathaway Annual Shareholders gathering in Omaha, Nebraska, relishing the opportunity to learn from Warren Buffett and Charlie Munger, who field questions for five hours about life, business, and investing. Reportedly, more than 40,000 people from all over the world attended the 2024 meeting, and millions more watched the livestream of the event.

Forty Years of Innovation at Electra Polymer

06/26/2024 | Marcy LaRont, PCB007 Magazine
In this engaging interview, Don Monn, national sales manager at Electra Polymers, talks about the company's 40th anniversary and recent developments in inkjet solder mask technology. Don shares insights on the company’s history, commitment to innovation, and the environmental benefits of its products. He discusses the challenges and advancements in the circuit board industry since the 1990s, emphasizing the importance of education and mentorship. The conversation highlights Electra's strategic investments and their confidence in future growth.
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