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In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
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Book Review: You’ve Got 8 Seconds—Communication Secrets for a Distracted World
May 23, 2017 | Dan Beaulieu, D.B. Management GroupEstimated reading time: 1 minute
You’ve Got 8 Seconds—Communication Secrets for a Distracted World
by Paul Hellman
2017, Amacom
Price: $17.95
So you’ve worked hard to get that appointment, and it has paid off. There you are sitting directly in front of “the man”—the guy you have been killing yourself to see for many months. The problem is that he is barely listening to you. He is fiddling with his phone, opening, and closing desk drawers and doing everything he can to let you know that he has no interest in what you are saying. What do you do?
Read Paul Hellman’s book You’ve Got 8 Seconds—Communication Secrets for a Distracted World. The answer is in there. This book is loaded with the right tips and tools that you need to be an effective communicator.
Let's say you keep calling a certain prospect but all you get is voicemail, and the guy never calls you back. You call one more time and sure enough it goes to voicemail. What do you do? What kind of message do you leave? Go to pages 124 and 125 of this book and find out.
You need to prepare a presentation for a potential new account. There are millions of dollars on the line. You’re really sweating it because so much is counting on those 10 minutes of your life. What do you do?
OK, enough mystery. From Chapter 12, “Presentation Tricks,” just do the following:
- Treat each slide as a presentation
- Use three ways to capture attention
- Use less text
- Encourage interaction
And finally, you fake it. That’s right, if you are not a good presenter, then just act like you are and you will be.
Heard enough yet? This is the kind of book that you might be tempted to overlook because, if you're like me, you think that you’ve got this problem handled and don’t need any help. But you and I are wrong; we need all the help you can get, and this book will provide it.
Suggested Items
Seeking Employment: Palash Pranav Vyas
05/03/2024 | Barry Matties, I-Connect007Despite skilled worker shortages across the industry, there are many educated and qualified individuals ready to contribute to electronics manufacturing. Here we profile Palash Pranav Vyas, a Ph.D. candidate at Auburn University whose work in drop shock reliability won him Best Student Poster at IPC APEX EXPO 2024.
The New Industry: Will the Growth Continue?
04/30/2024 | I-Connect007 Editorial TeamHow sustainable are the primary financial models in the United States regarding PCB fabrication shops? In this interview with economic experts Shawn DuBravac and Tom Kastner, we explore what’s happening with U.S. printed circuit board shops in today’s market, how consolidation affects the industry, and what can be done.
Marcy's Musings: The Growing Industry
04/16/2024 | Marcy LaRont -- Column: Marcy's MusingsAfter decades of steady decline in the U.S. and Europe, the PCB industry is finally growing, especially in China Plus One countries. The U.S. for example, which seemed to have abdicated its title as the world leader in innovating high-technology cutting-edge manufacturing processes, is now in a race to regain what it lost and then some. The PCB fabrication industry is growing in the West, thanks to DoD funding, the CHIPS and Science Act, and hopefully, the passing of HR 3249, the Printed Circuit Board and Substrates Act.
PCB007 Magazine April 2024 — The Growing Industry Issue
04/15/2024 | I-Connect007 Editorial TeamAfter more than two decades of steady decline in the U.S., the PCB industry is finally growing in the West thanks to the CHIPS and Science Act, DoD funding, and hopefully, the passing of HR 3249, the Printed Circuit Board and Substrates Act. The U.S. is now in a race to regain what was lost and then some. But what does “growing” look like for the organizations that have received DoD funding, and for the rest of us? How can we sustain this growth?
It’s Only Common Sense: Here’s What To Do After IPC APEX EXPO 2024
04/15/2024 | Dan Beaulieu -- Column: It's Only Common SenseYou had a great time last week at IPC APEX EXPO 2024. Now you’re back home and ready to go on to other things. Au contraire mon frère. Now the work really gets started, and you must capitalize on all the good work you did last week. Follow up on the connections you made, the leads you created, and the partnerships and relationships you developed.