How Research Insights Drive Success for Technology Companies
November 28, 2017 | PRNewswireEstimated reading time: 1 minute
In a recent survey, Research Now, the global leader in digital research data for better insights and decision-making, and Lawless Research, a leader in market research for the technology industry, found that technology companies that conduct market research derive insights that are critical to their company's success, from higher customer satisfaction to greater innovation. Additionally, results show that 92% are stepping beyond traditional survey research and merging their findings with Big Data from internal and external sources.
Some key findings:
- 83% of technology companies say the insights gained from market research are critical to their company's success.
- Nearly six out of ten technology companies conduct surveys to measure customer satisfaction, and eight out of ten technology companies say survey research leads to higher customer satisfaction and better strategic decisions.
- Tech startups are underutilizing survey research, despite the many benefits it offers. Only 6% of tech companies conducting market research are less than five years old, and most firms conducting survey research have been in business for 20 years or more.
- When asked how their businesses have benefited from conducting survey research, more than seven out of ten companies cited increased competitive advantage and improvements in product design; while six in ten experienced greater innovation and an increase in sales or market share.
- Nine out of ten technology companies integrate survey results with internal or external data, with 61% saying appending customer profile information to survey data provides the greatest current or potential value.
- While only four out of ten tech companies source research participants from panels, almost nine in ten of the companies that use panels say high-quality panel participants give them greater confidence in results.
Suggested Items
Real Time with… IPC APEX EXPO 2024: Direct Imaging Equipment and Quad-wave DLP Light Engine Technology
05/03/2024 | Real Time with...IPC APEX EXPOGuest Editor Kelly Dack and MivaTek's Brendan Hogan delve into the company's innovative technologies, including direct imaging equipment and quad-wave DLP light engine technology. They highlight the benefits of direct imaging, compensation, and DART technology.
iNEMI Names Grace O'Malley CTO
05/02/2024 | iNEMIThe Board of Directors of the International Electronics Manufacturing Initiative (iNEMI) has named Grace O'Malley Chief Technical Officer (CTO).
Dubai Launches Global Blueprint for Artificial Intelligence
05/02/2024 | BUSINESS WIREDubai has launched a blueprint for Artificial Intelligence (AI), a yearly plan that will focus on harnessing the technology’s potential to improve quality of life around the world.
NextFlex Convenes the Hybrid Electronics Community at Binghamton University
05/01/2024 | NextFlexBinghamton University hosted the NextFlex hybrid electronics community on April 18 for a day of expert presentations, breakout sessions on technology and manufacturing topics, and networking.
IDTechEx Report on Quantum Technology: Nano-scale Physics for Massive Market Impact
04/30/2024 | PRNewswireThe quantum technology market leverages nano-scale physics to create revolutionary new devices for computing, sensing, and communications. Across the industry, quantum technology offers a paradigm shift in performance compared with incumbent solutions.
Copyright © 2024 I-Connect007 | IPC Publishing Group Inc. All rights reserved.
Log in