Trouble in Your Tank: Organic Addition Agents in Electrolytic Copper Plating
Marcy’s Musings: Can You Hear the Voices?
Facing the Future: Successfully Navigating the Uncertain Path Ahead
New Zealand PC Market Bounces Back
December 18, 2018 | IDCEstimated reading time: 1 minute
New Zealand PC shipments grew 1.6% year-on-year (YoY) in the third quarter of 2018, with shipments reaching 168 thousand units, according to research company IDC. This market growth was a reversal of the previous three quarters, which all recorded a decline in PC shipments. IDC says the growth stemmed from commercial notebook shipments, driven by Windows 10 PC refreshes and vendors stocking up in expectation of a worldwide shortage of Intel processors.
Liam Landon, Associate Market Analyst at IDC New Zealand, says commercial shipments grew 13.2% YoY. “With Windows 7 end of life approaching in 2020, we are seeing more companies with legacy systems planning their upgrade to Windows 10, which is boosting shipments in the commercial segment.”
However, the PC market growth is short-lived, according to Landon.
“The consumer market saw a decline of -11.9% YoY, with drops in shipments across both notebooks and desktops, while ultra-slim notebooks grew by 28.5% and gaming notebooks by 63.7%. While the consumer market is seeing strong growth in niche areas, the overall market is facing a clear decline. Competition from smartphones and tablets is the primary cause, exacerbated by lower consumer purchasing power and a weakened New Zealand dollar," says Landon.
IDC says the total PC market is expected to have declined in the last quarter of 2018 and this trend will continue into 2019.
“A continued drop in consumer demand, as well as vendors facing supply constraints, especially shortages of Intel processors, combined with high numbers of commercial notebooks shipped in the previous quarter, will put a damper on end of year commercial shipments,” says Landon.
Commentary on graph: HP has 43.5% of the PC market meaning it remains the top traditional PC company in New Zealand with a strong hold on the commercial market. Lenovo has grown strongly since the start of the year increasing share from 9.8% to 11.6% due to a strong performance in the public sector. However, Lenovo is still slightly down compared to last year (12.5%). Acer Group holds 11.2% share with a strong focus on gaming devices, supported by robust education sales. This has resulted in declines in unit share but gains in value share. Apple remains in fourth position with 10.1% share, but the release of the new MacBook Air promises strong Christmas sales.
Share on:
Suggested Items
China Smartphone Market Grew 3.3% in 1Q25, Outperforming Global Growth Ahead of US-China Trade Tensions
04/17/2025 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China's smartphone market shipped 71.6 million units in 1Q25, a 3.3% year-on-year (YoY) increase.
IPC Strengthens Electronics Industry Awareness with Appointment of Carrie Sessine as Global Communications Vice President
04/16/2025 | IPCIPC, the global electronics association, announces the strategic appointment of Carrie Sessine as vice president of global communications. This newly created executive position underscores the association’s commitment to championing the electronics industry's critical contributions to global innovation and economic growth.
QD-OLED to Account for 73% of OLED Monitor Shipments in 2025, Driven by Advancing Technology and New Products
04/16/2025 | TrendForceTrendForce’s latest investigations reveal that ongoing advancements in OLED displays are propelling the growth of QD-OLED monitor shipments. QD-OLED’s share of OLED monitor shipments is expected to rise from 68% in 2024 to 73% in 2025, highlighting its strong competitiveness in the high-end monitor market.
Worldwide Smartphone Market Grew 1.5% in Q1 2025, Amid On-going US-China Trade Tension
04/15/2025 | IDCAccording to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker , global smartphone shipments increased 1.5% year-over-year (YoY) to 304.9 million units in the first quarter of 2025 (1Q25).
The Marketing Minute: Strategic Short-form Content Builds Brand Momentum
04/17/2025 | Brittany Martin -- Column: The Marketing MinuteLast month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.