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It’s Only Common Sense: 20 Lessons in 20 Years—A Career in Common Sense

08/25/2025 | Dan Beaulieu -- Column: It's Only Common Sense
It’s been 20 years and 1,000 columns since I published my first monthly edition called “It’s Only Common Sense” on Sept. 5, 2005. I had only written 10 columns when I realized I couldn’t be confined to once a month. I simply had too much to say. So, on July 31, 2006, I started writing once a week, and let me tell you, that’s a lot of Mondays spent thinking, listening, watching, and writing about this wild, brutal, and beautiful industry we call the printed circuit board business.

SMT Perspectives and Prospects: Warren Buffett’s Perpetual Wisdom, Part 2

08/13/2025 | Dr. Jennie Hwang -- Column: SMT Perspectives and Prospects
Over the years, I have cherished the lessons by Warren Buffett and Charlie Munger at the Berkshire Hathaway annual shareholders meeting in Omaha, Nebraska. This year, I was among the more than 40,000 who attended the May 3 meeting. Millions more from around the world, including from the UK, Germany, Japan, China, Panama, and Guatemala, tuned in remotely and via CNBC’s livestream. This is the second of a two-part series on the Berkshire Hathaway annual shareholders meeting

It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have

08/11/2025 | Dan Beaulieu -- Column: It's Only Common Sense
Customer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.

KYZEN to Feature CYBERSOLV 141-K and KYZEN E5631J at SMTA Michigan Expo and Tech Forum

08/05/2025 | KYZEN'
KYZEN, the global leader in innovative environmentally responsible cleaning chemistries, will exhibit at the SMTA Michigan Expo and Tech Forum, scheduled to take place Tuesday, August 19, 2025 at Laurel Manor in Livonia, Michigan. During the event, the KYZEN Clean Team will highlight precision aerosol cleaner CYBERSOLV 141-K and understencil cleaner KYZEN E5631J.

Setting Design Constraints Effectively

07/31/2025 | Stephen V. Chavez, Siemens EDA
PCB design requires controlling energy within the medium of a PCB. The manner in which we control the chaos of energy is by implementing and utilizing physical and electrical rules, known as constraints, along with a specific structure and material(s) that make up what is known as the foundation of the design. These rules govern everything within the PCB structure and generally fall into two camps: performance and manufacturability. Setting this foundation correctly is extremely important and the key to success.
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