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Suggested Items

Standard of Excellence: Speed vs. Quality in Customer Service

10/29/2025 | Anaya Vardya -- Column: Standard of Excellence
The key to a company’s success is excellent customer service. In our industry, with tight deadlines, high expectations, and particularly where customers demand immediate responses, there’s a challenging balancing act between speed and quality. PCB companies—like all businesses serving demanding B2B clients in aerospace, defense, medical, and high-reliability markets—often feel caught between responding quickly and providing accurate, helpful, and meaningful information.

American Standard Circuits Launches 50th 77-Second Webinar

10/27/2025 | American Standard Circuits
Anaya Vardya, President and CEO of American Standard Circuits/ASC Sunstone Circuits is pleased to announce that they have recently unveiled their 50th 77-second webinar.

Elementary, Mr. Watson: High Power: When Physics Becomes Real

10/15/2025 | John Watson -- Column: Elementary, Mr. Watson
Have you ever noticed how high-speed design and signal integrity classes are always packed to standing room only, but just down the hall, the session on power electronics has plenty of empty chairs? It's not just a coincidence; it's a trend I've observed over the years as both an attendee and instructor.

The Shaughnessy Report: Watt About Power Integrity?

10/08/2025 | Andy Shaughnessy -- Column: The Shaughnessy Report
Yes, that headline is the equivalent of a dad joke, but editors can’t pass up a chance to inject a little humor into a headline, and I had to take my shot. Power integrity (PI) problems are no joke. Current power demands are increasing, especially with AI, 5G, and EV chips, which can lead to voltage drops that kill your performance.

Standard of Excellence: Overcoming Service Failures—The Art of the Apology

10/08/2025 | Anaya Vardya -- Column: Standard of Excellence
No matter how refined the processes, how seasoned the team, or how sophisticated the technology, mistakes happen in business. A shipment goes out late. A part doesn’t meet spec. A miscommunication causes frustration. It’s the part of customer service that no one likes to talk about, but every company must master how to respond when things go wrong.
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