-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueThe Growing Industry
In this issue of PCB007 Magazine, we talk with leading economic experts, advocacy specialists in Washington, D.C., and PCB company leadership to get a well-rounded picture of what’s happening in the industry today. Don’t miss it.
The Sustainability Issue
Sustainability is one of the most widely used terms in business today, especially for electronics and manufacturing but what does it mean to you? We explore the environmental, business, and economic impacts.
The Fabricator’s Guide to IPC APEX EXPO
This issue previews many of the important events taking place at this year's show and highlights some changes and opportunities. So, buckle up. We are counting down to IPC APEX EXPO 2024.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - pcb007 Magazine
Atotech Looks to Expand Product Portfolio
July 21, 2020 | Barry Matties, I-Connect007Estimated reading time: 2 minutes
When I toured Atotech’s facility in Feucht, Germany, last year before productronica, I spoke with Andreas Schatz, Atotech’s global product manager of equipment, and Daniel Schmidt, Atotech’s global director of marketing. Andreas and Daniel break down the global plating and chemistry trends they see, most notably around horizontal plating and smart factory automation. We also discussed how this impacted the company’s systems approach while continuing to expand into new markets such as mid-level PCB production.
Barry Matties: Thanks for joining me, Daniel and Andreas. Please start by telling us a little about yourself.
Daniel Schmidt: After receiving my business degree in economics and marketing, I started my career at Atotech in 2005. In the beginning, I started in various electronics departments, where I was responsible for marketing, and product and project management. During this time, I developed a deep technical understanding of our electronics products and capabilities. In 2009, I became responsible for global marketing for the Atotech Electronics business, as well as corporate communication. Since 2018, I am responsible for global marketing electronics, technology roadmaps, and training.
Andreas Schatz: After obtaining my degree in mechanical engineering, I started my career at Atotech in 2010. In the beginning, I started in the engineering department, where I was responsible for the calculation and design of all necessary system components. Here, I acquired a deep technical understanding of all of our product lines and features. In 2017, I joined our global product management team, where I am responsible for all of our horizontal equipment products—Uniplate, Horizon, and Polygon.
Matties: Andreas, as a product manager, what is your job?
Schatz: Working closely with the other global product teams, including central marketing and the OEM groups within Atotech, my job is to essentially understand where and how the industry is moving forward, and then consider how this may potentially impact our equipment business. We follow what is important for the future regarding equipment, and from this, we can determine the features that are needed. Let’s take finer line and spaces in high-end PCBs as an example. In this regard, laminate materials are getting thinner and thinner, which means we need to continuously improve our transport capability to maintain process reliability for our customers—even under increasingly more challenging conditions. In simple terms, it’s all a question of how to ensure the safe transport of thin and highly flexible materials through turbulent fluid areas.
To read this entire interview, which appeared in the July 2020 issue of PCB007 Magazine, click here.
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/03/2024 | Nolan Johnson, I-Connect007This week’s most important news is strategic—and telling. When one puts together the IPC industry reports, we simply have to include the recent conversation with Shawn DuBravac and Tom Kastner. On the design side, check out the latest “On The Line With…” podcast featuring Brad Griffin from Cadence Design Systems, discussing SI and PI in the realm of intelligent system design.
IMI Welcomes New CEO
05/03/2024 | IMIIntegrated Micro-Electronics, Inc. (IMI),The IMI Board of Directors announced, in a disclosure dated April 25, 2024, the appointment of Louis Sylvester Hughes, Chief Executive Officer (CEO).
Electronics Industry Sentiment Rose in April, Hitting New High
05/02/2024 | IPCApril 2024 marked the third consecutive month of sentiment growth among electronics manufacturers. When asked if they expected labor costs for hourly workers to rise over the next month, manufacturers in the United States, Mexico, and Europe predicted a five percent increase, while manufacturers in Asia predicted a slightly lower four percent increase.
iNEMI Names Grace O'Malley CTO
05/02/2024 | iNEMIThe Board of Directors of the International Electronics Manufacturing Initiative (iNEMI) has named Grace O'Malley Chief Technical Officer (CTO).
ZESTRON Academy Launches 2024 Advanced Packaging & Power Electronics Webinar Series
05/01/2024 | ZESTRONZESTRON, the leading global provider of high-precision cleaning products, services, and training solutions in the electronics manufacturing and semiconductor industries, proudly announces the launch of its highly anticipated webinar series on Advanced Packaging & Power Electronics, a webinar series on the latest innovations, cleaning, and corrosion challenges.