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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
July 24, 2020 | Nolan Johnson, PCB007Estimated reading time: 1 minute

This week’s top five is a smattering across the industry. There’s an update on an established vendor and a press release from a startup. Then, we have two columns: one on M&A, and the other on supply chain disruptions. Finally, I highlight an interview from a U.S. food distributor sales manager, shedding light on the similarities of supply chain interruption in all industries. It's quite an assortment, but what they all have in common is that readers found these items compelling.
Dale Smith and David Moody: Lenthor Pushing Limits to Flex Technology
Published 7/21
Andy Shaughnessy speaks with Dale Smith and David Moody from Lenthor Engineering. Dale recently joined the Lenthor team, and he talks about his list of projects underway. David shares an operations update on Lenthor during COVID-19 and what he thinks is the future landscape.
Avishtech Announces Gauss Stack and Gauss 2D PCB Modeling Software
Published 7/20
Avishtech is a startup, making its debut on the open market with some modeling software that’s quite innovative. I-Connect007 followed up, interviewing founder Keshav Amla for an upcoming feature. If design and/or CAM engineering is your thing, you’ll want to catch up on Avishtech.
Punching Out! Acquiring a Distressed Company by Tom Kastner
Published 7/20
“Everyone loves a bargain,” Kastner starts his column, continuing, “Here are some thoughts on acquiring a distressed or underperforming business.” Tom’s columns are consistently well-read; this column, however, caused a spike. Apparently, everyone likes reading about how to spot a bargain, too.
Lean Digital Thread: Driving Productivity Excellence—Lean PCB Manufacturing
Published 7/22
Sagi Reuven gets a little vulnerable in this column, in a good way. COVID-19 helped Sagi, a digital factory expert, experience the impact of an interrupted supply chain first-hand. He shares what he learned, which makes for a compelling read.
Selling in a Post-COVID Environment
Published 7/21
Sometimes, it helps to look outside your own industry for a sanity check. I-Connect007 did just that, conducting an interview with Penny Cole, a regional sales manager for a food wholesaler. Penny shares stories and lessons learned from food distribution; it’s telling how applicable her lessons are to our business, as well. Based on the reads, you thought so too.
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Lessons From a Thousand Columns: Dan Beaulieu on Writing, Selling, and Staying the Course
08/21/2025 | Michelle Te, I-Connect007For 20 years, Dan Beaulieu has been a steady voice in sales and marketing, offering weekly columns that challenge, inspire, and guide professionals in the electronics industry and beyond. Soon, he will reach a remarkable milestone—his 1,000th It’s Only Common Sense weekly column. In this Q&A, we look behind the scenes of Dan’s writing journey, exploring what has kept him motivated, the lessons he’s learned along the way, and how two decades of weekly columns have shaped his career and the industry conversation.
University Of Minnesota Team Claims Victory In Bright Manufacturing Challenge 2025 Round 1
08/19/2025 | EMACThe Electronics Manufacturing & Assembly Collaborative (EMAC) recently announced that Team "Rise and Grind Crew" from the University of Minnesota has emerged victorious in Round 1 of the Bright Manufacturing Challenge 2025.
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
American Made Advocacy: Where’s the Budget for a Modern Military Run on Microelectronics?
08/19/2025 | Shane Whiteside -- Column: American Made AdvocacyIn a world of peer threats and urgent transformation, having secure, trusted, and reliable microelectronics is non-negotiable. While largely hidden, microelectronics are the ubiquitous enablers of modern defense platforms. Nothing in the current American arsenal flies, floats, or fights without a technology stack that includes a semiconductor, an integrated circuit substrate, and a printed circuit board.
Meet with The Test Connection Inc. (TTCI) at SMTA Guadalajara 2025
08/18/2025 | The Test Connection Inc.The Test Connection Inc. (TTCI), a trusted provider of electronic test and manufacturing solutions for more than 45 years, is pleased to announce its participation at the upcoming SMTA Guadalajara Expo & Tech Forum, taking place September 17–18, 2025, at Expo Guadalajara, Salón Jalisco Hall D & E.