-
- News
- Books
Featured Books
- pcb007 Magazine
Latest Issues
Current IssueVoices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
The Essential Guide to Surface Finishes
We go back to basics this month with a recount of a little history, and look forward to addressing the many challenges that high density, high frequency, adhesion, SI, and corrosion concerns for harsh environments bring to the fore. We compare and contrast surface finishes by type and application, take a hard look at the many iterations of gold plating, and address palladium as a surface finish.
It's Show Time!
In this month’s issue of PCB007 Magazine we reimagine the possibilities featuring stories all about IPC APEX EXPO 2025—covering what to look forward to, and what you don’t want to miss.
- Articles
- Columns
Search Console
- Links
- Media kit
||| MENU - pcb007 Magazine
8 Measures for Sales and Operations Planning in Turbulent Times, Part 5
August 5, 2020 | Fane Friberg, CEPHASEstimated reading time: 1 minute

In this series, CEPHAS principal Fane Friberg highlights the interdependent elements of an effective S&OP process for leaders of supply chain management. While some companies tend to fall back on the status quo, Freiberg highlights why it’s critical to actually increase the frequency of the S&OP rather than decrease the operations. He has reviewed the importance of staying committed, strategic imperatives, participation, and technology. Today, he discusses rough-cut capacity planning.
Focus #5: Rough-Cut Capacity Planning
After the S&OP data is loaded, now you need to look at your rough capacity. Is the current demand profile going to be facilitated by your business operations? Are there enough human resources in the correct skillset for the schedule? What about machines and methods?
This step is used as an acid test to ensure that the manufacturing control/execution system or job shop environments can react adequately to the changes, including internal disturbance (e.g., equipment failures, rework) and external disturbance (e.g., variations in customer demand); on the other hand, one must optimize multiple logistic objectives and have short throughput times, low work-in-process (WIP) rates and high schedule reliability to achieve the plan.
This validation point is to substantiate that the enterprise can deliver quality goods-and-services on-time within the existing cost structure. This is not the step to force schedule compression, overtime, expedites, etc. This is a good point in the process to highlight your constraints and begin to strategize how to exploit the constraint(s) and subordinate everything else in the analysis.
For example, James Clear posted the following idea [1]:
“When failure is expensive, plan carefully.
When failure is cheap, act quickly.”
References
- J. Clear, “3-2-1: On failure, the importance of teaching, and handling the expectations of others,” February 20, 2020.
Fane Friberg is principal of CEPHAS.
Suggested Items
NXP Unveils Third-Generation Imaging Radar Processors for Level 2+ to 4 Autonomous Driving
05/09/2025 | NXP SemiconductorNXP Semiconductors N.V. unveiled its new S32R47 imaging radar processors in 16 nm FinFET technology, building on NXP’s proven expertise in the imaging radar space.
Scanfil Boosts Investment in Electronics Manufacturing in the US
05/08/2025 | BUSINESS WIREScanfil is investing in a second electronics manufacturing line in Atlanta, Georgia, USA. The demand for manufacturing electronics in the USA has increased over the past two years and is expected to continue growing.
ZESTRON Announces New Reliability and Solutions Service for Risk Assessment & Mitigation of Electronic Assemblies
05/06/2025 | ZESTRONZESTRON, the leading global provider of high-precision cleaning products, services, and training solutions, is thrilled to introduce its new Reliability and Solutions (R&S) service.
Trouble in Your Tank: Causes of Plating Voids, Pre-electroless Copper
05/09/2025 | Michael Carano -- Column: Trouble in Your TankIn the business of printed circuit fabrication, yield-reducing and costly defects can easily catch even the most seasoned engineers and production personnel off guard. In this month’s column, I’ll investigate copper plating voids with their genesis in the pre-plating process steps.
Knocking Down the Bone Pile: Gold Mitigation for Class 2 Electronics
05/07/2025 | Nash Bell -- Column: Knocking Down the Bone PileIn electronic assemblies, the integrity of connections between components is paramount for ensuring reliability and performance. Gold embrittlement and dissolution are two critical phenomena that can compromise this integrity. Gold embrittlement occurs when gold diffuses into solder joints or alloys, resulting in mechanical brittleness and an increased susceptibility to cracking. Conversely, gold dissolution involves the melting away of gold into solder or metal matrices, potentially altering the electrical and mechanical properties of the joint.