Driving Innovation: Depth Routing Processes—Achieving Unparalleled Precision in Complex PCBs
It's Only Common Sense: The Evolution of Prospecting
Dan's Biz Bookshelf: 'Apple in China: The Capture of the World’s Greatest Company'
I-Connect007 Editor's Choice: Five Must-Reads for the Week
September 11, 2020 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 3 minutes
This week, we have a little bit of everything. There’s quite a bit of new technology news, along with an I-Connect007 eBook on thermal design techniques, trade show talk, and an interesting take on trading in capital equipment.
We’ve been following the “digital twin” for the past few years, and when Siemens released a webinar on the topic this week, Happy Holden got a sneak peek and wrote a review. It turned out to be one of our most popular recent articles. Likewise, Dan Feinberg has been waiting for news about NVIDIA’s upcoming GPU, and this week, he discussed the announcement by NVIDIA CEO Jensen Huang, detailing the new GPU’s features.
In trade show news, Messe München held out as long as possible, but finally threw in the towel and announced that electronica 2020 would be a virtual event. There’s just no way to do a live international trade show this year. Manncorp announced a new program that allows customers to trade in their equipment without losing their shirts in the process. And Dan Beaulieu spoke with American Standard Circuits’ Anaya Vardya about his latest book The Printed Circuit Designer’s Guide to…Thermal Management: A Fabricator’s Perspective.
Next week, Nolan Johnson will bring you his top five picks.
What Is Digital Twin Technology, and Why Is It So Important?
Published September 9, 2020
Siemens and I-Connect007 launched a webinar titled Implementing “Digital Twin” Best Practices From Design Through Manufacturing, and Technical Editor Happy Holden was one of the first to view this webinar. In this article, he delves into the true meaning of “digital twin” and breaks down what this means to the PCB manufacturing and assembly segments. This was one of our most-read articles this week.
NVIDIA’s Three Next-Generation GPUs Excite Consumers
Published September 9, 2020
Technical Editor Dan Feinberg is also our consumer electronics guru and an avid computer builder and virtual reality fan. Dan has been eagerly awaiting more information about NVIDIA’s upcoming GPU, which the company would have announced at CES during any other year. But with CES 2021 now a virtual event, NVIDIA decided to release the details of the RTX 3000 Series GPU this week. Like a kid in a candy store, Dan discusses the new GPU and some of NVIDIA’s other game-changing technology.
electronica 2020 to Be Held Digitally
Published September 5, 2020
I have to give Messe München credit for holding out this long. They tried their hardest to keep electronica 2020 a live, in-person event, but the universe had other plans. Most of the countries in Europe have travel restrictions in place due to COVID-19, and the last time I checked, Americans are banned from traveling anywhere except Mexico, the Balkans, and Turkey. The next electronica is a virtual event. Messe München fought the good fight.
American Standard Circuits’ New Book Covers Thermal Management From a Fabricator’s Perspective
Published September 10, 2020
American Standard Circuits CEO Anaya Vardya recently authored another I-Connect007 eBook, The Printed Circuit Designer’s Guide to…Thermal Management: A Fabricator’s Perspective. In this interview, Dan Beaulieu and Anaya discuss the growth in the market for thermal PCBs and the challenges related to designing and fabricating these boards. With the market for automotive and LED PCBs continuing to expand, the need for thermal design information will likely keep growing as well.
Manncorp Launches Trade In/Trade Up Program
Published September 10, 2020
Here’s a great example of a company trying to shake things up a bit and help their customers out during a year that has been, well, interesting. Manncorp’s Trade In/Trade Up Program allows customers to move up to a newer, faster pick-and-place machine, oven, or stencil printer. Since the company’s MC series feeders fit every MC machine, customers can save money by trading in only the machine itself. We need more companies in this industry to think creatively like this.
Share on:
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
The Knowledge Base: Cultivating Your Brand in the Age of Connection
08/19/2025 | Mike Konrad -- Column: The Knowledge BaseAudiences have evolved in how they consume information, form opinions, and make purchasing decisions. While marketing still relies on tried-and-true methods—get your name and message in front of your audience—you must also cultivate connection, credibility, and community. Your customers, particularly the younger generation of engineers, buyers, and program managers, want to discover value on their terms.
Technica Demo Days Event Proves to Be Beneficial to Customers
08/18/2025 | Technica USATechnica USA’s Demo Days Event, took place August 13–14 at the company’s Demo Center in San Jose, California. The event featured live demonstrations and presentations from key supply partners ESSEMTEC, INOVAXE, and PARMI showcasing the latest innovations in SMT manufacturing and automation technology.
Insulectro and Electroninks Sign North American Distribution Agreement
08/12/2025 | InsulectroElectroninks, a leader in metal organic decomposition (MOD) inks for additive manufacturing and advanced semiconductor packaging, today announced a strategic collaboration and distribution partnership with Insulectro, a premier distributor of materials used in printed electronics and advanced interconnect manufacturing.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Automated Production Equipment and Manncorp Announce Strategic Partnership to Expand SMT Solutions for U.S. Electronics Manufacturers
08/06/2025 | Automated Production EquipmentAutomated Production Equipment (APE), a trusted supplier of high-performance soldering and rework systems, proudly announces a strategic partnership with Manncorp, a leading provider of Surface Mount Technology (SMT) production equipment. This collaboration brings together two industry leaders to deliver expanded, end-to-end SMT solutions to electronics manufacturers across North America.