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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
September 30, 2022 | Nolan Johnson, I-Connect007Estimated reading time: 2 minutes

This week, our five must-reads include the IPC report on the EMS industry and a report on ICs for the automotive market. Add to that Lockheed’s most powerful DoD laser yet, IPC’s APEX keynote announcement, and—for you conference and expo junkies—a calendar of upcoming industry events.
I can’t help but notice that much of our news is about, well, something new. In this case, my editor’s picks for the week capture new technology, new perspectives, new ways to communicate content, and new developments that we can expect to see in our future daily life. To borrow a phrase from the TV show “Firefly,” everything is “shiny” this week.
I’ve got a busy travel schedule in October. I will be at PCB West, the IPC Advanced Packaging symposium, SMTA International, and electronica. If you see me, say hello, and share something cool about the part of the industry you’re in. Need to know details on those events? Read item No. 4 in my list below.
North American EMS Industry Up 14.9% in August
Published September 22
The August book-to-bill, as reported by IPC, is 1.31. It’s a strong ratio, but the ratio has been trending downward from a high of 1.58 in January 2022. Shawn Dubravac comments the this is “in line with a slowing economy and slowing demand for durable goods.” There’s good news, too so check out the whole story.
Automotive IC Marketshare Seen Rising to 10% by 2026
Published September 28
“IC marketshare has steadily increased since 1998 growing from 4.7% of total IC sales that year to 7.4% in 2021. Marketshare gains are forecast to continue for the auto segment, with an 8.5% share expected this year and 9.9% share by the year 2026.” I can’t help but wonder when automotive ICs will reach a point where they start to spill over into other markets and applications simply because they’re the most common—that’s a bit of turnabout for the auto makers. There’s more detail in the report, of course.
Lockheed Martin Delivers Its Highest Powered Laser To Date To U.S. Department Of Defense
Published September 27
Lockheed Martin delivered “a tactically-relevant electric 300 kW-class laser, the most powerful laser that Lockheed Martin has produced to date. This 300 kW-class laser is ready to integrate with the DOD demonstration efforts.” The announcement states that Lockheed Martin “increased the power and efficiency and reduced the weight and volume” of the device over previous versions. Laser afficionados (like myself) will find this a short, but interesting read.
Pack Your Bags! We’ve Got Your Trade Show Calendar Here
Published September 23
The I-Connect007 industry events calendar has made its triumphant return and in a new format. Michelle Te tracks all the upcoming events, putting them in one easy-to-find resource. We’ll be publishing updates periodically, of course. If we’ve missed an event, you can submit it to us at news@iconnect007.com.
Engineer, Author and Emmy-nominated Science TV Host Emily Calandrelli to Keynote IPC APEX EXPO 2023
Published September 28
As a science type, an engineer, and a degreed computer scientist myself, I’m a big fan of Emily Calandrelli’s work to educate children on the value and fun in STEM. If you’re not already aware of her work, look her up on Netflix or the Fox Channel before you listen to her keynote at IPC APEX EXPO 2023. Find details in this news item from IPC.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
08/01/2025 | Nolan Johnson, I-Connect007We start with the latest report from the Global Electronics Association: North American PCB sales are down 8.6% in June. That might sound grim, but keep reading—there’s more to the story. Bookings are holding steady, and Dr. Shawn DuBravac offers context that paints a more balanced picture. Next, we turn our gaze to India, where mobile phone exports have surged 127-fold over the past decade. That stat alone says volumes about India’s emergence as a force in electronics manufacturing, something we’ll be digging into more deeply in an upcoming SMT007 feature.
Brent Laufenberg Appointed CIO of the Global Electronics Association, Advancing Technology and Member Services
07/31/2025 | Global Electronics AssociationThe Global Electronics Association (formerly IPC International Inc.) announces the appointment of Brent Laufenberg as its new Chief Information Officer (CIO).
Teramount Raises $50M to Address Growing Demand for AI Infrastructure Optical Connectivity
07/31/2025 | PRNewswireTeramount, the leader in scalable fiber-to-chip interconnect solutions for AI, data centers and advanced computing, today announced it has raised $50 million in financing led by new investor Koch Disruptive Technologies (KDT). Existing investors Grove Ventures and several new strategic investors, including AMD Ventures, Hitachi Ventures, Samsung Catalyst Fund and Wistron, joined the round.
Considering the Future of Impending Copper Tariffs
07/30/2025 | I-Connect007 Editorial TeamThe Global Electronics Association is alerting industry members that a potential 50% tariff on copper could hit U.S. electronics manufacturers where it hurts.
From Attraction to Action: Where Marketing Ends and Sales Begins
07/29/2025 | Brittany Martin, I-Connect007Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.