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Current IssueThe Hole Truth: Via Integrity in an HDI World
From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
In Pursuit of Perfection: Defect Reduction
For bare PCB board fabrication, defect reduction is a critical aspect of a company's bottom line profitability. In this issue, we examine how imaging, etching, and plating processes can provide information and insight into reducing defects and increasing yields.
Voices of the Industry
We take the pulse of the PCB industry by sharing insights from leading fabricators and suppliers in this month's issue. We've gathered their thoughts on the new U.S. administration, spending, the war in Ukraine, and their most pressing needs. It’s an eye-opening and enlightening look behind the curtain.
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I-Connect007 Editor’s Choice: Five Must-Reads for the Week
October 21, 2022 | Andy Shaughnessy, Design007 MagazineEstimated reading time: 2 minutes

Where did the year go? I can’t believe we’re planning our January and February issues now. It was 84 degrees most of last week in Atlanta, and now it’s 31. I guess I should take my Hawaiian shirts out of rotation!
This week we have quite a variety of articles for you. It’s officially show time and the industry is back in business in a major way. We have some news coming out of last week’s advanced packaging event in Washington, D.C., and an article about navigating SMTA International, which opens on Halloween this year in Minneapolis.
We have a great column on avoiding EMI with good routing strategies, and an article on electrically conductive inks. To top it off, I-Connect007 has published a new book, written by Matt Stevenson of Sunstone Circuits, that posits a new “design for”: Designing for Reality. If you’re a designer, isn’t designing for reality what it’s all about?
See you next time.
Sunstone and I-007eBooks Launch Book on Designing for Reality
Published October 20
There are probably a dozen “design fors” floating around now, with DFM being ubiquitous at this point. But this new I-Connect007 book cuts right to the chase with a new acronym: The Printed Circuit Designer’s Guide to… Designing for Reality. Sunstone’s Matt Stevenson takes designers through the reality of the PCB fab process. Matt basically says, “Here’s what works, and here’s what doesn’t. Let’s go.” Check it out.
IPC Symposium: U.S. Must Address Critical Gaps in Advanced Packaging Needs
Published October 12
As fictional NASCAR driver Ricky Bobby so eloquently put it, “If you ain’t first, you’re last.” When it comes to advanced substrate packaging, North America is definitely not in first place. As Jan Vardaman explains, last week’s IPC Advanced Packaging Symposium in Washington, D.C., represented a call to action. Speakers from across the electronics industry and various branches of the U.S. government addressed this gap in the supply chain which threatens our ability to develop the most cutting-edge fighter planes and weaponry. We’ll keep a watch on this situation.
Time to Go ‘Exploring’ at SMTA International
Published October 19
If you’re getting ready for SMTA International, don’t miss this. Editor Michelle Te has a handy-dandy article that covers how to use the SMTAI 2022 Passport. Ambassador Exhibitors on the show floor will discuss their companies’ technology and stamp your passport, and the most active Explorers and most popular Ambassadors can win various prizes. Grab your pith helmet and start exploring.
Market and Tech Convergence: Electrically Conductive Inks
Published October 17
In this article, Stan Farnsworth of NovaCentrix discusses the development of electrically conductive inks. Now in use in everything from smartphones and medical devices to cars and space suits, these inks can be configured by the OEM and applied in a variety of ways. Stan explains what all this means to designers and fabricators on the cutting edge.
Beyond Design: Routing Strategies to Minimize Radiation
Published October 19
If you’re a designer or design engineer wrestling with EMI issues, this Barry Olney column is just for you. Barry explains how good routing practices can save up to 10 dB of substrate radiation. He addresses things like fanout, mark-to-space ratios, and flight time for microstrip vs. stripline. In case this topic isn’t your strongest suit, Barry summarizes your best way forward. Don’t miss it.
Suggested Items
DownStream Acquisition Fits Siemens’ ‘Left-Shift’ Model
06/26/2025 | Andy Shaughnessy, I-Connect007I recently spoke to DownStream Technologies founder Joe Clark about the company’s acquisition by Siemens. We were later joined by A.J. Incorvaia, Siemens’ senior VP of electronic board systems. Joe discussed how he, Rick Almeida, and Ken Tepper launched the company in the months after 9/11 and how the acquisition came about. A.J. provides some background on the acquisition and explains why the companies’ tools are complementary.
Elementary Mr. Watson: Retro Routers vs. Modern Boards—The Silent Struggle on Your Screen
06/26/2025 | John Watson -- Column: Elementary, Mr. WatsonThere's a story about a young woman preparing a holiday ham. Before putting it in the pan, she cuts off the ends. When asked why, she shrugs and says, "That's how my mom always did it." She asks her mother, who gives the same answer. Eventually, the question reaches Grandma, who laughs and says, "Oh, I only cut the ends off because my pan was too small." This story is a powerful analogy for how many PCB designers approach routing today.
Siemens Turbocharges Semiconductor and PCB Design Portfolio with Generative and Agentic AI
06/24/2025 | SiemensAt the 2025 Design Automation Conference, Siemens Digital Industries Software today unveiled its AI-enhanced toolset for the EDA design flow.
Cadence AI Autorouter May Transform the Landscape
06/19/2025 | Andy Shaughnessy, Design007 MagazinePatrick Davis, product management director with Cadence Design Systems, discusses advancements in autorouting technology, including AI. He emphasizes a holistic approach that enhances placement and power distribution before routing. He points out that younger engineers seem more likely to embrace autorouting, while the veteran designers are still wary of giving up too much control. Will AI help autorouters finally gain industry-wide acceptance?
Beyond Design: The Metamorphosis of the PCB Router
06/18/2025 | Barry Olney -- Column: Beyond DesignThe traditional PCB design process is often time-consuming and labor-intensive. Routing a complex PCB layout can consume up to 30% of a designer’s time, and addressing this issue is not straightforward. We have all encountered this scenario: You spend hours setting the constraints and finally hit the Go button, only to be surprised by the lack of visual appeal and the obvious flaws in the result.