India Smartphone Market Declined by 16% YoY in 1Q23
May 5, 2023 | IDCEstimated reading time: 1 minute
According to the International Data Corporation ’s (IDC) Worldwide Quarterly Mobile Phone Tracker preliminary data, 31 million smartphones were shipped in India in 1Q23 (Jan-Mar), a decline of 16% YoY (year-over-year), and the lowest first-quarter shipments in four years.
Consumer demand remained sluggish amid uncertain macroeconomic conditions and inventory levels were elevated because of high stocking in 2H22.
The ASP (average selling price) reached an all-time high of US$265 and the share of higher-priced smartphones (US$600+) increased to 11% compared to 4% a year ago. 5G smartphone share increased to 45%, up from 31% in 1Q22, led by Samsung which accounted for more than a quarter of the 5G smartphone shipments. “5G smartphones continue to increase penetration in the low-end price segment and we should expect a strong 5G play in the US$150<US$300 segment in 2H23 as high-end 4G models vacate the space,” said Upasana Joshi, Research Manager, Client Devices, IDC India.
Shipments to online channels dropped significantly, as offline channels were backed by new model launches and attractive channel promotions in 1Q23. Samsung climbed to the top slot after more than five years, supported by the launch of affordable 5G smartphones and the Galaxy S23 series, followed by vivo which continued to build on its omnichannel portfolio and OPPO (including OnePlus), while Xiaomi slipped to fourth slot in 1Q23.
India's smartphone market is expected to see flat growth in 2023. “The second half of the year can bring some growth if brands bring attractive festive offerings across the channels to drive affordability. This can be facilitated by consumer optimism on the back of Cricket World Cup (hosted by India), a few key state elections, followed by Union elections in 2024," says Navkendar Singh, Associate Vice President – Devices Research, IDC.
Suggested Items
KIC’s Miles Moreau to Present Profiling Basics and Best Practices at SMTA Wisconsin Chapter PCBA Profile Workshop
01/25/2024 | KICKIC, a renowned pioneer in thermal process and temperature measurement solutions for electronics manufacturing, announces that Miles Moreau, General Manager, will be a featured speaker at the SMTA Wisconsin Chapter In-Person PCBA Profile Workshop.
The Drive Toward UHDI and Substrates
09/20/2023 | I-Connect007 Editorial TeamPanasonic’s Darren Hitchcock spoke with the I-Connect007 Editorial Team on the complexities of moving toward ultra HDI manufacturing. As we learn in this conversation, the number of shifting constraints relative to traditional PCB fabrication is quite large and can sometimes conflict with each other.
Standard Of Excellence: The Products of the Future
09/19/2023 | Anaya Vardya -- Column: Standard of ExcellenceIn my last column, I discussed cutting-edge innovations in printed circuit board technology, focusing on innovative trends in ultra HDI, embedded passives and components, green PCBs, and advanced substrate materials. This month, I’m following up with the products these new PCB technologies are destined for. Why do we need all these new technologies?
Experience ViTrox's State-of-the-Art Offerings at SMTA Guadalajara 2023 Presented by Sales Channel Partner—SMTo Engineering
09/18/2023 | ViTroxViTrox, which aims to be the world’s most trusted technology company, is excited to announce that our trusted Sales Channel Partner (SCP) in Mexico, SMTo Engineering, S.A. de C.V., will be participating in SMTA Guadalajara Expo & Tech Forum. They will be exhibiting in Booth #911 from the 25th to the 26th of October 2023, at the Expo Guadalajara in Jalisco, Mexico.
Intel Unveils Industry-Leading Glass Substrates to Meet Demand for More Powerful Compute
09/18/2023 | IntelIntel announced one of the industry’s first glass substrates for next-generation advanced packaging, planned for the latter part of this decade.