Global Notebook Market Demand to Grow by 3.6% in 2024, with AI Innovation Applications Key to Future Growth
January 11, 2024 | TrendForceEstimated reading time: 1 minute
TrendForce reveals that the global notebook market in 2023 struggled due to high inflation, with annual shipments reaching only 166 million units, a 10.8% YoY decrease. However, this decline was less severe compared to 2022.
While notebook manufacturers work through existing inventory backlogs in 1H24 and benefit from the expected easing of inflationary pressures, the US market is hopeful for potential interest rate cuts. Such financial adjustments could significantly reduce corporate borrowing costs and improve liquidity. Additionally, the impending upgrades in Microsoft’s operating systems are anticipated to encourage enterprise users to upgrade their systems for enhanced security, potentially boosting the demand for new notebooks. Consequently, TrendForce projects a steady quarterly improvement in the notebook market for 2024, expecting a modest annual growth rate of approximately 3.6%, with shipments reaching 172 million units.
A key highlight at CES 2024 was the focus on AI PCs, which captured significant attention. Leading chipmakers, Intel and AMD, have taken the initiative, collaborating with laptop brands to introduce a new range of products featuring AI acceleration engines. The integration of Neural Processing Units (NPUs) indicates a shift in personal computing, moving beyond traditional reliance on CPUs and GPUs. These AI-enabled devices are designed to efficiently manage workloads and power consumption, enhanced by Microsoft Windows 11's Copilot feature, thus offering a high-performance yet energy-efficient experience for consumers.
TrendForce notes that the initial target demographic for AI PCs includes high-end business users and content creators. Given the substantial upgrades in chip performance and related components like memory, batteries, and cooling systems, a higher price point is inevitable. Despite manufacturers' focus on hardware advancements and consumers' willingness to experiment with AI PCs, the growth in market penetration of AI PCs in 2024 might remain limited in the absence of compelling AI applications. The future growth of global notebook shipments, particularly over the next two to three years, hinges critically on the innovation and development of related software applications.
Suggested Items
America Projected to Triple Semiconductor Manufacturing Capacity by 2032, the Largest Rate of Growth in the World
05/08/2024 | SIAThe Semiconductor Industry Association (SIA), in partnership with the Boston Consulting Group (BCG), released a report on the global chip supply chain that projects the United States will triple its domestic semiconductor manufacturing capacity from 2022—when the CHIPS and Science Act (CHIPS) was enacted—to 2032.
Real Time with… IPC APEX EXPO 2024: The Driving World of e-Mobility with Indium
05/08/2024 | Real Time with...IPC APEX EXPOIn the competitive EV market, technology plays a crucial role facing the challenges of infrastructure. As Brian O'Leary explains, Indium's e-Mobility product suite includes proven solder and thermal management products for high reliability.
Incap Releases Unaudited Business Review for January–March 2024
05/08/2024 | IncapRevenue for the first quarter 2024 amounted to EUR 51.4 million (1–3/2023: EUR 72.2 million). Year-on-year the revenue decreased 29.3%, as expected.
Schweizer Electronic: Business Development in Q1 2024
05/08/2024 | Schweizer Electronic AGThe sales of the SCHWEIZER Group amounted to EUR 39.2 million in the first quarter of 2024 (Q1 2023: EUR 37.1 million). This corresponds to an increase of +5.5 percent compared to the same quarter of the previous year.
Key Tronic Announces Results for Q3 of Fiscal Year 2024
05/08/2024 | Globe NewswireFor the third quarter of fiscal year 2024, Key Tronic reported total revenue of $140.5 million, compared to $164.6 million in the same period of fiscal year 2023.