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Global PCB Connections: How Technology Can Level the Playing Field

02/25/2025 | Jerome Larez -- Column: Global PCB Connections
Technology can help us all become equal by leveling the playing field. It doesn’t matter where you build PCBs because the rules of physics are universal. There are several ways global standardization helps when it comes to working together to create the best possible products.

Standard of Excellence: The Power of Personalization in Customer Care

02/19/2025 | Anaya Vardya -- Column: Standard of Excellence
Providing outstanding customer care is essential, yet many companies struggle to deliver service that leaves a lasting, positive impression. The secret lies in personalization. When you tailor your services to meet the unique needs of your customers, you win their loyalty and position yourself as a partner in their success. Here’s how personalization can transform your customer care strategy and elevate your business.

BAE Systems Secures $251M Contract to Support U.S. Navy’s AEGIS Combat System

02/18/2025 | BAE Systems
In November 2024, the  U.S. Navy awarded BAE Systems a five-year, $251 million contract to provide the AEGIS Technical Representative (AEGIS TECHREP) organization with critical large-scale system engineering and on-site technical expertise for the complex combat system configurations for the U.S. Navy, the Missile Defense Agency, and the Foreign Military Sales program.

PCB Designers of the Future—and Their Software Tools

02/14/2025 | Andy Shaughnessy, Design007 Magazine
The PCB designers of tomorrow have their work cut out for them. They’ll be dealing with the continuing drive for “faster, smaller, cheaper,” while electronics become more complex. But EDA companies have improved their software tools’ capabilities over the past few years, incorporating functionalities such as AI and increasing productivity. I asked David Wiens, product marketing manager at Siemens, to share his thoughts on the continuing evolution of PCB design and PCB designers, and how EDA software companies can help designers meet the technological requirements of tomorrow.

Samsung, Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology

02/06/2025 | BUSINESS WIRE
Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.
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