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What happens when the rule book is no longer useful, or worse, was never written in the first place? In today’s fast-moving electronics landscape, we’re increasingly asked to design and build what has no precedent, no proven path, and no tidy checklist to follow. This is where “Design for Invention” begins.
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From the growing role of AI in design tools to the challenge of managing cumulative tolerances, these articles in this issue examine the technical details, design choices, and manufacturing considerations that determine whether a board works as intended.
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Star Wars and Disney: ‘Spinning the Script’ With Paul Bailey
May 13, 2024 | I-Connect007 Editorial TeamEstimated reading time: 2 minutes
Paul Bailey has quite a story to tell. The current vice president at AOA, and former principal concept technical director for Walt Disney Imagineering gave the opening keynote speech at IPC APEX EXPO 2024. He delved into some of the technological marvels he’s been involved with throughout his career, particularly with Star Wars: Galaxy’s Edge, the new Star Wars experience at Disneyland and Walt Disney World.
Paul also urged the leaders in the audience to change the way they lead and focus more on each employee’s well-being. After his keynote speech, Paul stopped by the I-Connect007 studio for a quick interview, where he shared his thoughts on technology and leadership.
Dylan Nguyen: Paul, I’ve been reading about your background How did you balance your two identities as artist and engineer early on?
Paul Bailey: I never saw art and engineering as different identities, frankly. I didn't really know what engineering was; I just grew up in an environment where it happened. I thought, “Well, people make things, and they tinker, and they do stuff.” It wasn't until much later that it clicked in my head that this was actually a calling or profession. I think part of life is about recognizing patterns. A lot of the things that you do as a mechanical engineer involve creating shapes that solve problems, which to me is analogous to sculpting. You might be using SolidWorks to do it, but it's still sculpture. So, in my mind there really isn't that big of a difference between art and engineering.
Nguyen: You were a sculptor for Walt Disney Imagineering early in your career. Walk us through your career, and how your journey unfolded.
Bailey: I guess I really started out as a frontline artist; I was an illustrator and a sculptor. When I was an apprentice working on Star Trek, I was drawing pictures of aliens and then sculpting the aliens. That was my full-time gig. I was primarily known in the movie industry as a sculptor, though not as much as a makeup artist. Through the Disney years, I found my way into more creative technology. I have a technology gene, if you will. I got away from doing the frontline art over my time there. But over the past 10 years, I’ve swung back in that direction. Now I think of it as mixed media. Sometimes I'm drawing with a pencil, and sometimes I'm drawing with a mouse. Sometimes I'm sculpting an object, and sometimes I'm building an electronic something or other that moves and works and whatnot. It's all very fluid to me. I don't distinguish between those pieces.
To read this entire conversation, which appeared in the 2024 issue of Show & Tell Magazine, click here.
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Julia McCaffrey - NCAB GroupSuggested Items
A Designer's Focus on High Density
04/30/2026 | Marcy LaRont, I-Connect007 MagazineVern Solberg is a distinguished member of the Global Electronics Association Raymond E. Pritchard Hall of Fame and has served as chair or vice chair of many committees, developing technical standards and implementation guidelines, including the IPC-7090 series, which focuses on design for manufacturing and reliability for electronic assemblies. He’s a long-time contributor to Design007 Magazine, and he conducted a half-day tutorial at APEX EXPO 2026, where he addressed 2D, 2.5D, and 3D packaging and ultra-high density hybrid bond interconnect. I caught up with Vern at the show and asked about his pivot from addressing more standard design challenges to his focus on high-density circuits.
ASC’s John Johnson Bullish on the U.S. and High-tech PCBs
04/28/2026 | Marcy LaRont, I-Connect007It was a good couple of days at the SMTA UHDI Symposium in Avondale, Arizona, in early April, where John Johnson, head of technology at American Standard Circuits (ASC) and resident PCB expert on UHDI in the real-world of manufacturing, was a presenter. As the symposium ended, I visited with John, who reflected on what he considered most important and what had made the greatest impression on him.
The Chemical Connection: When the Industry Moves Faster Than the Standards
04/29/2026 | Don Ball -- Column: The Chemical ConnectionAs a supplier of wet processing equipment, we have rules and standards we must adhere to, including both regional and national electrical codes and safety and environmental regulations, as well as myriad other standards to make the equipment safe to use. Things are a little different when it comes to rules and standards for manufacturing PCBs, though, because technical advances and requirements change so quickly that standards can’t keep up.
Meet Emerging Engineer Dennis Donovan, Kratos Space Commercial
04/29/2026 | Michelle Te, I-Connect007Like many of today’s engineers, Dennis Donovan grew up interested in how things worked. He wanted to see what was inside and how to make it better. Now, he has three bachelor’s degrees, is earning his master’s, and works as an electrical engineering technologist. He aspires to work in PCB assembly with a particular focus on aerospace electronics. He’s a sharp, well-spoken young man with an eye on his future.
Dan’s Biz Bookshelf: ‘Notorious: Leadership Lessons From History’s Most Notorious Leaders’ (New Audio Version)
04/27/2026 | Dan Beaulieu -- Column: Dan's Biz BookshelfI-Connect007 columnist Steve Williams’ new audio version of "Notorious" delivers a fresh and immersive way to experience an already exceptional book, originally published in 2024. This narration is a carefully crafted performance that elevates the material and brings every detail vividly to life. Even if you have read the print version as I have, you’ll be missing something if you don’t download and listen to this audible version. Most writers focus on one famous person and what they have to say about business, sports, leadership, or whatever, but "Notorious" focuses on the infamous rather than the famous; the notorious, and the so-called “bad” guys.