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IPC Strengthens Electronics Industry Awareness with Appointment of Carrie Sessine as Global Communications Vice President

04/16/2025 | IPC
IPC, the global electronics association, announces the strategic appointment of Carrie Sessine as vice president of global communications. This newly created executive position underscores the association’s commitment to championing the electronics industry's critical contributions to global innovation and economic growth. 

The Marketing Minute: Strategic Short-form Content Builds Brand Momentum

04/16/2025 | Brittany Martin -- Column: The Marketing Minute
Last month, I shared how long-form content—like white papers, technical articles, and thought leadership pieces—can establish your company as a knowledgeable, trusted voice in the electronics industry. Long-form content is powerful, but it’s only half the equation. If long-form is the foundation, short-form content is the fuel that keeps your brand top-of-mind and your message moving.

It’s Only Common Sense: Being Your Customer’s Expert—The Key to Consultative Sales

04/07/2025 | Dan Beaulieu -- Column: It's Only Common Sense
With successful sales, one phrase remains true: "Be your customer’s expert." Gone are the days of transactional sales where the buyer knows what they want, and your job is to provide it. Today, successful salespeople position themselves as trusted consultants, advisors, and experts. The key lies in mastering the art of consultative sales. Here’s what that means and how to adopt these principles to transform your sales approach and build long-term, fruitful relationships.

The Marketing Minute: Go Big or Go Home—Long-form Content Is Your Brand’s Best Friend

03/26/2025 | Brittany Martin -- Column: The Marketing Minute
In a world of 280-character posts and blink-or-you’ll-miss-it social media content, long-form content might seem outdated. But if you want to build a brand people trust—not just recognize—you need depth. The key is producing longer content—articles, white papers, and books.

Indium Expert to Present on Gold Solder Solutions for Medical Applications at IMAPS 2025 Workshop

02/26/2025 | Indium Corporation
Indium Corporation Senior Product Specialist Jason Farrell will deliver a technical presentation at the IMAPS Advanced Packaging for Medical Microelectronics Workshop, taking place March 5-7 in Phoenix Arizona.
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