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Two years after launching its state-of-the-art PCB facility, SEL shares lessons in vision, execution, and innovation, plus insights from industry icons and technology leaders shaping the future of PCB fabrication.
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From the first cold call to finally receiving that first purchase order, the July PCB007 Magazine breaks down some critical parts of the sales stack. To up your sales game, read on!
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From the drilled hole to registration across multiple sequential lamination cycles, to the quality of your copper plating, via reliability in an HDI world is becoming an ever-greater challenge. This month we look at “The Hole Truth,” from creating the “perfect” via to how you can assure via quality and reliability, the first time, every time.
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Welcome Day: AT&S Trains 21 New Apprentices for the High-tech Industry
September 26, 2024 | AT&SEstimated reading time: 1 minute
Nine apprentices started their training at AT&S in 2021. Since then, the Styrian company, one of the world’s leading manufacturers of IC substrates and high-end printed circuit boards, has intensified its apprenticeship training. With success: in fall 2024, 21 new apprentices start their training at the Austrian AT&S sites in Leoben Hinterberg and Fehring, meaning the number has more than doubled.
Artificial intelligence, digitalization, electrification and sustainable energy use are the megatrends of our time, and AT&S is driving precisely these future areas with its products and customers. AT&S offers an attractive working environment that challenges and encourages young people. Of the 21 new AT&S apprentices, almost half of whom are female, 13 have opted for the apprenticeship model with Matura. At AT&S, the Matura is completed during working hours. Three even start their apprenticeship after successfully completing their Matura.
In total, 65 apprentices are now completing apprenticeships at AT&S in the following professions: Electrical engineering, process engineering, mechatronics, metal technology, production metrology, laboratory technology chemistry, testing technology physics, industrial clerk and IT technology. From 2025, AT&S will even offer twelve different apprenticeships.
“For us, apprenticeship training is more than ever an important pillar in meeting the demand for qualified employees. Our technological requirements call for specific process knowledge and expertise, which our apprentices acquire through this form of training in particular,” says Eduard Lackner, HR Manager Austria at AT&S.
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Inventing the Future: An Interview with Dr. Ed Schweitzer
08/20/2025 | Barry Matties, I-Connect007Dr. Edmund O. Schweitzer III, founder of Schweitzer Engineering Laboratories (SEL), has a corner office in the company’s world headquarters in Pullman, Washington. Forty-two years after his SEL-21—the first microprocessor-based digital protective relay—ushered in a new era of power-system protection, he has forever changed the way the world safeguards its electric grids. In this three-hour conversation, Dr. Schweitzer reveals that he remains excited to get to work each day, unpacking the “better, cheaper, faster, simpler” mantra that’s still driving SEL’s innovation, and the culture glue that keeps more than 7,000 employee-owners rowing in unison.
AT&S Launches HiPower 5.0 Research Project for Smart Electric Transport
08/19/2025 | AT&SAustria’s leading microelectronics manufacturer AT&S is participating as a strategic partner in the EU research project HiPower 5.0, which will develop new solutions for semiconductor integration and control systems for highly compact and smart electric drive components.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Summer Vacation at AT&S: Welcome to World of Experience
08/06/2025 | AT&SWelcome to the cool world of microelectronics. At AT&S, high-quality IC substrates and printed circuit boards are produced for prominent customers from the high-tech world, which have essential functions in smartphones, smartwatches and laptops and are also indispensable in airplanes, electric cars, satellites and many applications of digital life.
Register Now for the HATS²™ Technical Day at GEN3 HQ
08/05/2025 | GEN3GEN3 a world-leading manufacturer of testing, measurement and production solutions for electronics reliability. Headquartered in Farnborough, UK, GEN3 is announcing the final call for registrations to attend the exclusive HATS²™ Technical Day — a hands-on, live demonstration event showcasing the Highly Accelerated Thermal Shock Tester (HATS²™), the groundbreaking innovation from industry pioneer Bob Neves.