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Summer Vacation at AT&S: Welcome to World of Experience
August 6, 2025 | AT&SEstimated reading time: 1 minute
Welcome to the cool world of microelectronics. At AT&S, high-quality IC substrates and printed circuit boards are produced for prominent customers from the high-tech world, which have essential functions in smartphones, smartwatches and laptops and are also indispensable in airplanes, electric cars, satellites and many applications of digital life.
In the World of Experience
“Erlebniswelt Wirtschaft” is a successful concept of the Styrian economy: innovative companies open their doors to interested visitors who can take a look behind the scenes of production in exciting, creatively designed experience tours. More than 4.5 million visitors have taken part in tours in Styria since 2010. The new AT&S World of Experience in Leoben, opened in 2023, impresses with interactive multimedia stations, a 3D cinema and popular “Line Tours” into selected production areas. The tours amaze young and old, people with no prior technical knowledge and experts alike.
Eberhard Schrempf praised the AT&S experience tour as “particularly impressive” in the review article (“Where innovation becomes a hit with the public”) in the business magazine “SPIRIT of Styria” on the occasion of the 15-year-anniversary. As Managing Director of Creative Industries Styria (CIS), he managed the project implementation. “It’s impressive how the otherwise invisible production of tiny but indispensable high-tech components for our everyday lives is brought closer to us at AT&S.”
Dates still available in Leoben
This journey of discovery can even be booked as a vacation program now, with guided tours and the expertise of AT&S tour guides, in groups and as individuals. The next available dates are offered by AT&S during school vacations on August 21 and September 4 (each 2 pm, approx. 90 min). The next date on September 25 will be the start of the autumn program. The tours can be booked via the AT&S website, see link. Please note: The AT&S World of Experience is not suitable for small children. For tours in English, please contact the events department directly.
Gerald Reischl, Head of the AT&S Communications Department, emphasizes: “The World of Experience combines technology, sustainability and visions of the future in a fascinating way – a visit that excites and inspires.”
Testimonial
"Advertising in PCB007 Magazine has been a great way to showcase our bare board testers to the right audience. The I-Connect007 team makes the process smooth and professional. We’re proud to be featured in such a trusted publication."
Klaus Koziol - atgSuggested Items
Elementary Mr. Watson: Routing Hunger Games—May the Traces Be Ever in Your Favor
08/26/2025 | John Watson -- Column: Elementary, Mr. WatsonI’d like to share a harsh truth, and I say this as a friend: PCB designers are often their own worst enemy. It’s rarely the complexity of the circuit, the last-minute changes from mechanical, the limited enclosure space, or the ever-expanding list of design rules that send projects to the dust heap of failed boards. More often, it's our own decisions, made too quickly and narrowly, and with too little foresight, that sabotage an otherwise good design.
Inventing the Future: An Interview with Dr. Ed Schweitzer
08/20/2025 | Barry Matties, I-Connect007Dr. Edmund O. Schweitzer III, founder of Schweitzer Engineering Laboratories (SEL), has a corner office in the company’s world headquarters in Pullman, Washington. Forty-two years after his SEL-21—the first microprocessor-based digital protective relay—ushered in a new era of power-system protection, he has forever changed the way the world safeguards its electric grids. In this three-hour conversation, Dr. Schweitzer reveals that he remains excited to get to work each day, unpacking the “better, cheaper, faster, simpler” mantra that’s still driving SEL’s innovation, and the culture glue that keeps more than 7,000 employee-owners rowing in unison.
AT&S Launches HiPower 5.0 Research Project for Smart Electric Transport
08/19/2025 | AT&SAustria’s leading microelectronics manufacturer AT&S is participating as a strategic partner in the EU research project HiPower 5.0, which will develop new solutions for semiconductor integration and control systems for highly compact and smart electric drive components.
It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
08/11/2025 | Dan Beaulieu -- Column: It's Only Common SenseCustomer retention is not glamorous. It doesn’t have a flashy ad campaign, it’s not going viral on social media, and nobody’s handing out “Best in Retention” awards at trade shows. However, if you’re running a proper business, not a popularity contest, then customer retention is where you make your money. However, too many companies treat customer retention as an afterthought.
Register Now for the HATS²™ Technical Day at GEN3 HQ
08/05/2025 | GEN3GEN3 a world-leading manufacturer of testing, measurement and production solutions for electronics reliability. Headquartered in Farnborough, UK, GEN3 is announcing the final call for registrations to attend the exclusive HATS²™ Technical Day — a hands-on, live demonstration event showcasing the Highly Accelerated Thermal Shock Tester (HATS²™), the groundbreaking innovation from industry pioneer Bob Neves.