Marcy’s Musings: Operating Without a Rulebook
It’s Only Common Sense: Hire for Hunger, Train for Skill
Dan’s Biz Bookshelf: ‘The 'NVIDIA Way: Jensen Huang and the Making of a Tech Giant’
Summer Vacation at AT&S: Welcome to World of Experience
August 6, 2025 | AT&SEstimated reading time: 1 minute
Welcome to the cool world of microelectronics. At AT&S, high-quality IC substrates and printed circuit boards are produced for prominent customers from the high-tech world, which have essential functions in smartphones, smartwatches and laptops and are also indispensable in airplanes, electric cars, satellites and many applications of digital life.
In the World of Experience
“Erlebniswelt Wirtschaft” is a successful concept of the Styrian economy: innovative companies open their doors to interested visitors who can take a look behind the scenes of production in exciting, creatively designed experience tours. More than 4.5 million visitors have taken part in tours in Styria since 2010. The new AT&S World of Experience in Leoben, opened in 2023, impresses with interactive multimedia stations, a 3D cinema and popular “Line Tours” into selected production areas. The tours amaze young and old, people with no prior technical knowledge and experts alike.
Eberhard Schrempf praised the AT&S experience tour as “particularly impressive” in the review article (“Where innovation becomes a hit with the public”) in the business magazine “SPIRIT of Styria” on the occasion of the 15-year-anniversary. As Managing Director of Creative Industries Styria (CIS), he managed the project implementation. “It’s impressive how the otherwise invisible production of tiny but indispensable high-tech components for our everyday lives is brought closer to us at AT&S.”
Dates still available in Leoben
This journey of discovery can even be booked as a vacation program now, with guided tours and the expertise of AT&S tour guides, in groups and as individuals. The next available dates are offered by AT&S during school vacations on August 21 and September 4 (each 2 pm, approx. 90 min). The next date on September 25 will be the start of the autumn program. The tours can be booked via the AT&S website, see link. Please note: The AT&S World of Experience is not suitable for small children. For tours in English, please contact the events department directly.
Gerald Reischl, Head of the AT&S Communications Department, emphasizes: “The World of Experience combines technology, sustainability and visions of the future in a fascinating way – a visit that excites and inspires.”
Share on:
Testimonial
"In a year when every marketing dollar mattered, I chose to keep I-Connect007 in our 2025 plan. Their commitment to high-quality, insightful content aligns with Koh Young’s values and helps readers navigate a changing industry. "
Brent Fischthal - Koh YoungSuggested Items
Long Night of Research 2026: AT&S Brings Artificial Intelligence to Life
04/15/2026 | AT&SWhen the Long Night of Research takes place throughout Austria on Friday, April 24, setting an example for the country’s innovative strength, AT&S will be there with a special highlight.
The Next Generation of Leadership: New Student Board Member Aubrey Smith
04/10/2026 | Marcy LaRont, I-Connect007At APEX EXPO 2026, the next generation of industry leadership was on full display with the introduction of Aubrey Smith, the Global Electronics Association’s newest Student Board Member. She’s a third-year electrical and electronics engineering student at the University of Georgia and a first-year participant in the Emerging Engineer Program. Aubrey represents the curiosity, initiative, and openness that define tomorrow’s innovators.
Camtek Receives $31 Million Multi-System Order from a Leading OSAT
04/01/2026 | CamtekCamtek Ltd., announced that it has received a multi-system order totaling $31 million from a leading OSAT mainly for CoWoS-like packaging supporting AI applications.
Insulectro Technology Village to Feature 30 Powerchats at APEX EXPO in Booth 4237
03/04/2026 | InsulectroInsulectro, the largest distributor of materials for use in the manufacture of PCBs and printed electronics, will present its popular and successful 13.5-minute PowerChats™ during this year’s IPC APEX EXPO at the Anaheim Convention Center, March 17-19, 2026.
International Energy Saving Day: AT&S Focuses on Intelligent Optimization
03/04/2026 | AT&SAT&S is celebrating World Energy Saving Day on March 5 with technologies that help shape a sustainable future.