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Testimonial

"Our marketing partnership with I-Connect007 is already delivering. Just a day after our press release went live, we received a direct inquiry about our updated products!"

Rachael Temple - Alltemated

Suggested Items

From Attraction to Action: Where Marketing Ends and Sales Begins

07/29/2025 | Brittany Martin, I-Connect007
Before a PO hits the system, marketing has already done a lot of heavy lifting. Without strategic marketing, the PO might never arrive. At I-Connect007, we have been fortunate to help many companies achieve sales success through marketing. The key to success? Understanding how marketing leads to sales.

Technica USA Welcomes Bill Dodd of Essemtec to the Bay Area

07/28/2025 | Technica USA
Technica USA was pleased to welcome the good news regarding Essemtec’s decision to relocate Bill Dodd, Applications Engineer, from Boston to the Bay Area.

Designers Notebook: Basic PCB Planning Criteria—Establishing Design Constraints

07/22/2025 | Vern Solberg -- Column: Designer's Notebook
Printed circuit board development flows more smoothly when all critical issues are predefined and understood from the start. As a basic planning strategy, the designer must first consider the product performance criteria, then determine the specific industry standards or specifications that the product must meet. Planning also includes a review of all significant issues that may affect the product’s manufacture, performance, reliability, overall quality, and safety.

Global Sourcing Spotlight: Risk Management Strategies in Global Sourcing

07/23/2025 | Bob Duke -- Column: Global Sourcing Spotlight
In the global economy, businesses rely increasingly on international suppliers to optimize costs, enhance product quality, and expand market reach. However, global sourcing has a range of risks that can disrupt supply chains, inflate costs, and damage brand reputations. To mitigate these challenges and ensure business continuity, implement robust risk management strategies. Here are some critical risk management approaches to global sourcing, supported by real-world examples and actionable insights.

Marcy’s Musings: From Pitch to PO—The Sales Stack

07/21/2025 | Marcy LaRont -- Column: Marcy's Musings
It is a foundational truth that a company lives and dies by its sales. Receiving that PO or contract starts the operational chain. It is the purest symbol of the machinations of the business process: You are paying me for something I am doing, making, or sourcing for you. Then, every single thing a business does in executing and fulfilling that sales agreement speaks directly to customer experience and whether more POs will follow. You won't keep customers if you don't make a quality product and provide strong customer service.
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