It’s Only Common Sense: Stop Chasing New Customers and Start Keeping the Ones You Have
Driving Innovation: Inner Layer Alignment Methods in PCB Production
Trouble in Your Tank: Metallizing Flexible Circuit Materials—Mitigating Deposit Stress
Hai Robotics Appoints Americas CEO to Lead Next Phase of Growth in U.S. Market
August 11, 2025 | Hai RoboticsEstimated reading time: 1 minute
Hai Robotics, a leading global provider of warehouse automation for inventory storage and order fulfillment, announced the appointment of Adrian Stoch as CEO Americas, further expanding its U.S. leadership team to meet growing regional demand.
The appointment marks a strategic milestone as Hai Robotics accelerates its growth across the Americas and continues to deliver advanced Automated Storage and Retrieval Systems (ASRS) to some of the world’s most dynamic supply chains.
Stoch, a visionary operations executive with three decades of experience driving global supply chain transformation, brings deep expertise at the intersection of automation, AI and logistics. He joins Hai following senior leadership roles at Fortune 500 companies including Target and, most recently, GXO Logistics, where he served as Chief Automation Officer and built the company’s global automation function from the ground up — spearheading several industry-first initiatives that strengthened GXO’s position as a logistics leader.
Known for his strategic vision and executional rigor, Stoch specializes in leveraging advanced automation to drive operational excellence and unlock untapped value, applying a customer-first approach across industries and environments.
“I’m honored to join Hai Robotics at such a pivotal time,” Stoch said. “My top priority will be tackling one of the toughest challenges in warehouse automation: reliability at scale. Customers don’t want shiny innovation — they want practical solutions that deliver value and solve major supply chain problems. I look forward to driving Hai’s promise of reliable innovation by ensuring our industry-leading solutions are built to perform with consistency, confidence and measurable impact.”
“I’m thrilled to welcome Adrian as CEO of the Americas,” said Richie Chen, Founder and CEO of Hai Robotics. “His passion for customer success aligns with our No. 1 value: being customer-obsessed. At Hai, we don’t just sell robots — we deliver impactful results. I’m confident that under Adrian’s leadership, Hai Americas will reach new levels of customer satisfaction and team excellence.”
Stoch’s appointment underscores Hai Robotics’ investment in world-class talent as demand rises for smart, flexible automation solutions that can easily adapt to changing warehouse environments and evolving customer needs.
He will officially begin his new role on Aug. 18, 2025.
Share on:
Testimonial
"The I-Connect007 team is outstanding—kind, responsive, and a true marketing partner. Their design team created fresh, eye-catching ads, and their editorial support polished our content to let our brand shine. Thank you all! "
Sweeney Ng - CEE PCBSuggested Items
Robotics Market is Expected to Register a CAGR of 17.0% from 2025 to 2032
08/07/2025 | PRNewswireSkyQuest Technology Consulting published a report, titled, 'Robotics Market - Global Opportunity Analysis and Industry Forecast, 2025-2032', valued at USD 46.57 Billion in 2024.
Transition Automation to Debut Sliding Paste Retainers at SMTA International
08/04/2025 | Transition Automation (TA)Transition Automation, Inc. (TA) will exhibit a new Paste Retainer option in booth 2947 at the SMTA International 2025, taking place from Oct. 21-23, 2025, at the Donald E. Stephens Convention Center in Rosemont, IL.
DigiKey Expands Inventory with Over 32,000 Stocking NPIs in Q2 2025
07/31/2025 | Digi-KeyDigiKey, the leading global electronic components and automation products distributor, extensively expanded its in-stock products available for same-day shipment by adding more than 32,000 innovative new product introductions (NPIs) in the second quarter of 2025.
Smart Automation: What Industry 4.0 Means for Mid-sized Electronics Manufacturing
07/24/2025 | Josh Casper -- Column: Smart AutomationIndustry 4.0 has become a go-to phrase in manufacturing circles, though it’s often used as a slogan rather than a clearly defined concept. At electronics manufacturing trade shows or conferences, marketing banners and vendor literature display the term prominently; many technical sessions also focus on it. Industry 4.0 is the push for smart factories, with a focus on autonomous machines, cloud-connected systems, and AI-powered decisions.
Why I Finally Embraced Autorouting
07/03/2025 | Stephen V. Chavez, Siemens EDAHere is a common misconception held by those who don’t fully understand the PCB layout process or how to wield today’s high-level EDA tools: "All I need to do is push the autorouter button, let the computer route all the signal traces, and get the layout 100% routed. It’s a no-brainer. Anyone can do it. It should take less than a few hours.”