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Field Notes: Is Social Media Marketing Relevant?
December 26, 2013 |Estimated reading time: Less than a minute
My column Does Marketing Matter? was so well received, I thought it worthwhile to plumb a bit deeper into the adoption of social media marketing and its relevance for the PCB industry. This subject matter is anything but simple. The best I can offer is to share a few tools from my toolbox and hopefully help you navigate your way through these murky waters.
For clarity’s sake, here is how I would define social media marketing:
A set of online, socially interactive platforms and tools that help increase website traffic, connect with prospective customers, establish a company as an industry thought-leader, build a brand, create sources of inbound lead generation, and increase the amount of meaningful exchanges with current customers.
For businesses, these tools may include, but are not limited to: LinkedIn, Twitter, Facebook, YouTube, WordPress, Blogs, Google+, and content creation.Read the full column here.Editor's Note: This column originally appeared in the October 2013 issue of The PCB Magazine.