-
- News
- Books
Featured Books
- design007 Magazine
Latest Issues
Current IssueLevel Up Your Design Skills
This month, our contributors discuss the PCB design classes available at IPC APEX EXPO 2024. As they explain, these courses cover everything from the basics of design through avoiding over-constraining high-speed boards, and so much more!
Opportunities and Challenges
In this issue, our expert contributors discuss the many opportunities and challenges in the PCB design community, and what can be done to grow the numbers of PCB designers—and design instructors.
Embedded Design Techniques
Our expert contributors provide the knowledge this month that designers need to be aware of to make intelligent, educated decisions about embedded design. Many design and manufacturing hurdles can trip up designers who are new to this technology.
- Articles
- Columns
Search Console
- Links
- Events
||| MENU - design007 Magazine
EMA is Bullish on Data Management
May 11, 2016 | Andy Shaughnessy, PCBDesign007Estimated reading time: 1 minute
EMA Design Automation has evolved over the years, from a typical Cadence Design Systems VAR to a distributor that functions more like a part of Cadence. During DesignCon, I met with Greg Roberts, director of marketing for EMA, and asked him to discuss the company’s focus on data management tools, and why he’s giving away certain OrCAD tools.
Andy Shaughnessy: Greg, why don't you start by giving us a little bit of background about EMA.
Greg Roberts: EMA is Cadence's channel partner for North America—we predominantly sell their PCB tools and cover Canada, the United States, and Mexico. That includes the OrCAD, PSpice, Allegro, and Sigrity product lines.
Shaughnessy: And I understand you guys are giving away a tool?
Roberts: Yes, we've got a new promotion. We have ads all over that say, "Free OrCAD Capture."
Shaughnessy: So how does that work?
Roberts: In the EDA world, you typically buy the software and also pay for maintenance. They're two separate prices and you put them together for the first year. We're giving away the software. You get a perpetual license, but you have to pay for the maintenance.
So a tool that used to be $1,400 for the software and $390 for the maintenance is now just $390. At the end of one year if you don't want to keep paying for the maintenance, you don't have to and the software is still yours. However, we think you will because for the maintenance price you receive a number of benefits, like phone support. You can call our engineers and talk to them about whatever problems you're having—we get pretty good accolades about our phone support.
Additionally, you get access to our engineering resource center where you can find app notes and other information. You get access to Cadence's as well, and as Cadence releases updates to the software, you get those updates for the whole year. We think it's a pretty good value for the maintenance on top of the free software.
To read this entire article, which appeared in the March issue of The PCB Design Magazine, click here.
Suggested Items
I-Connect007 Editor’s Choice: Five Must-Reads for the Week
05/03/2024 | Nolan Johnson, I-Connect007This week’s most important news is strategic—and telling. When one puts together the IPC industry reports, we simply have to include the recent conversation with Shawn DuBravac and Tom Kastner. On the design side, check out the latest “On The Line With…” podcast featuring Brad Griffin from Cadence Design Systems, discussing SI and PI in the realm of intelligent system design.
Synopsys, Samsung Electronics Collaborate to Achieve First Production Tapeout of Flagship Mobile CPU
05/03/2024 | PRNewswireSynopsys, Inc. announced that Samsung Electronics has achieved successful production tapeout for its high-performance mobile SoC design, including flagship CPUs and GPUs, with 300MHz higher performance using Synopsys.ai™ full stack AI-driven EDA suite and a broad portfolio of Synopsys IP on Samsung Foundry's latest Gate-All-Around (GAA) process technologies.
Altair Acquires Research in Flight, Forging a New Path for Aerodynamic Analysis
05/03/2024 | AltairAltair a global leader in computational intelligence, announced it has acquired Research in Flight, maker of FlightStream®, which provides computational fluid dynamics (CFD) software with a large footprint in the aerospace and defense sector and a growing presence in marine, energy, turbomachinery, and automotive applications.
Real Time with… IPC APEX EXPO 2024: Software Solutions for Circuit Board Challenges
05/03/2024 | Real Time with...IPC APEX EXPONolan Johnson speaks with Will Webb from Aster Technologies about their software solutions for design teams, manufacturing, test engineers, and process engineers. Aster's software addresses the increasing complexities of circuit boards and the need for alternative testing methods.
Real Time with… IPC APEX EXPO 2024: My Role as a Technology Solutions Director
05/02/2024 | Real Time with...IPC APEX EXPOPeter Tranitz, senior director of technology solutions at IPC, shares insights into his role as the design initiative lead. He details his advocacy work, industry support, and the responsibilities of the design initiative committee. The conversation also covers the revamping of standards, the IPC Design Competition, and the implementation of design rules in software tools.