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You’ve Got 8 Seconds—Communication Secrets for a Distracted World
by Paul Hellman
2017, Amacom
Price: $17.95
So you’ve worked hard to get that appointment, and it has paid off. There you are sitting directly in front of “the man”—the guy you have been killing yourself to see for many months. The problem is that he is barely listening to you. He is fiddling with his phone, opening, and closing desk drawers and doing everything he can to let you know that he has no interest in what you are saying. What do you do?
Read Paul Hellman’s book You’ve Got 8 Seconds—Communication Secrets for a Distracted World. The answer is in there. This book is loaded with the right tips and tools that you need to be an effective communicator.
Let's say you keep calling a certain prospect but all you get is voicemail, and the guy never calls you back. You call one more time and sure enough it goes to voicemail. What do you do? What kind of message do you leave? Go to pages 124 and 125 of this book and find out.
You need to prepare a presentation for a potential new account. There are millions of dollars on the line. You’re really sweating it because so much is counting on those 10 minutes of your life. What do you do?
OK, enough mystery. From Chapter 12, “Presentation Tricks,” just do the following:
- Treat each slide as a presentation
- Use three ways to capture attention
- Use less text
- Encourage interaction
And finally, you fake it. That’s right, if you are not a good presenter, then just act like you are and you will be.
Heard enough yet? This is the kind of book that you might be tempted to overlook because, if you're like me, you think that you’ve got this problem handled and don’t need any help. But you and I are wrong; we need all the help you can get, and this book will provide it.
