3D Inspection is the Way to Go

Estimated reading time: 7 minutes

Bornemann: We still see huge opportunities here. You know, we are coming from the automotive, and our long experience can really help us. We see a lot of local automotive manufacturers now, which is a big opportunity for us. We managed to get into the smartphone business here, and China is still driving the business. For us, the China market is still a great challenge, but also a really, really great opportunity.

Las Marias: What about competition?

Bornemann: Yes. Everybody wants to go into China. The demands of Chinese customers are growing, and so we are seeing that they are coming closer to the demands of European automotive customers.

Las Marias: Is there anything else you would like to talk about?

Bornemann: I think we covered most of it. 3D is the trend to go with. Local customers in high-end industries are getting more and more important for us. China is still the SMT driving market, and I believe we have to be here. We are celebrating our 10-year anniversary of being in China this year, which also shows we are a global company with a local focus, with long-term partnerships. I believe this is also a very important key factor when you want to go into China as a foreign company.

Las Marias: Guido, thank you very much for your time.

Bornemann: You're welcome.

This article was originally published in the June 2017 issue of SMT Magazine.

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