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Suggested Items

The Marketing Minute: A Brand Visibility Playbook—Get Seen, Heard, and Remembered

06/18/2025 | Brittany Martin -- Column: The Marketing Minute
In the competitive world of electronics, recognition isn’t given—it’s earned. With so many companies vying for attention, how do you ensure your brand voice stands out and stays top-of-mind? This month, I’m focusing on building recognition using three high-impact tools: social media, paid advertising, and thought leadership.

Fresh PCB Concepts: The Power of a Lunch & Learn for PCB Professionals

05/15/2025 | Team NCAB -- Column: Fresh PCB Concepts
In the electronics industry, innovation isn’t simply a competitive edge, it’s a survival strategy. For those working in printed circuit board (PCB) design, engineering, procurement, and quality control, staying informed and connected is key to creating high-performance, cost-effective, and manufacturable products. Enter the Lunch & Learn—a simple yet highly effective format for professional development offering technical insights in short, informal sessions (served with lunch).

Designing Through the Noise: April 2025 Design007 Magazine

04/08/2025 | I-Connect007 Editorial Team
In the April 2025 issue of Design007 Magazine, our experts discuss the constantly evolving world of RF design, including the many tradeoffs, material considerations, and design tips and techniques that designers and design engineers need to know to succeed in this high-frequency realm.

It’s Only Common Sense: 7 Tips to Focus on What Works

03/31/2025 | Dan Beaulieu -- Column: It's Only Common Sense
In business, there’s always the temptation to be all things to all people, whether it’s expanding product lines, chasing every lead, or trying to keep up with competitors. The fear of missing out can lead to spreading our time, resources, and energy too thin. However, success doesn’t come from doing everything; it comes from doing the right things well.

It’s Only Common Sense: The Danger of Overthinking

03/24/2025 | Dan Beaulieu -- Column: It's Only Common Sense
We’ve all had those moments when we find ourselves endlessly analyzing a decision, cycling through every possible outcome, and trying to anticipate every potential obstacle. It’s not just frustrating; it’s paralyzing. Overthinking is a timewaster, a progress-stopper, and a productivity killer. For many of us, it’s become a habit that keeps us from reaching our full potential.
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