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The real cost to manufacture a PCB encompasses everything that goes into making the product: the materials and other value-added supplies, machine and personnel costs, and most importantly, your quality. A hard look at real costs seems wholly appropriate.
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Traditional electroless copper and electroless copper immersion gold have been primary PCB plating methods for decades. But alternative plating metals and processes have been introduced over the past few years as miniaturization and advanced packaging continue to develop.
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One World, One Industry: Meet IPC’s Vice President of Global Government Relations, Chris Mitchell
On March 5, IPC announced its VP of Global Government Relations, Chris Mitchell (no relation to me). In this new role, Chris will work closely with IPC’s Government Relations Steering Committee and its government relations team based in Washington, D.C. Chris will represent IPC and the electronics manufacturing industry before key policymakers globally and identify issues and other opportunities where IPC can demonstrate its leadership in government relations and public policy.
We spoke to Chris recently on his background in government relations and his plans for IPC’s government relations program.
John: Chris, what are your to priorities as IPC’s vice president of global government reations?
Chris: IPC’s government relations program has grown enormously over the last five years, and I’m committed to building on our success over the next five. In the short-term, I have four top priorities.
First, we are going to continue to grow participation in IMPACT, our annual advocacy event for member company senior executives in Washington, D.C. and Brussels, as well as the value members derive from it. Planning for IMPACT Washington, D.C. is well underway, and we expect a roster of high-profile speakers and meetings. We are also laying the policy groundwork now, so that IPC members can have maximum influence in Washington during their meetings on May 21–23. IMPACT Brussels will take place on November 28–29 and we are already initiating our plans for this event.
Second, IPC will be strengthening its commitment to global advocacy. We are in the process of hiring a senior director for government relations in Europe, and we will be standing up two new government relations committees—one in Europe and one in Asia Pacific. Our investments in these regions will better position the industry to identify and respond to policy developments around the world.
Third, IPC will be investing more resources in thought leadership to help frame and drive the discussion on issues important to the electronics industry. To this end, we will be working more closely with industry peers, as well as academic institutions and think tanks, to generate support for IPC’s policy goals.
To read the full version of this article which appeared in the April 2018 issue of PCB007 Magazine, click here.
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